Global marketing : a decision-oriented approach / Svend Hollensen.
By: Hollensen, Svend
.
Publisher: Harlow, England : Financial Times ; Prentice Hall, 2004Edition: 3rd ed.Description: xxxix, 717 p. : col. ill. ; 27 cm.ISBN: 0273678396 (pbk.); 9780273678397 (pbk.).Subject(s): Export marketingDDC classification: 658.84 | Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 2, TierNo 3, BayNo 1 |
658.84 HOL (Browse shelf) | 1 | Available | TBSxx,34002,03,RA | 5000019056 |
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| 658.84 HAN 2007 Internet marketing & e-commerce / | 658.84 HIL Building your business with Google for dummies / | 658.84 HOL E-commerce essentials with Microsoft FrontPage version 2002 / | 658.84 HOL Global marketing : | 658.84 HOL Global marketing : | 658.84 HOL Global marketing : | 658.84 HOL Essentials of global marketing / |
Includes bibliographical references and index.
1. The decision whether to internationalize - 2. Deciding which markets to enter - 3. Market entry strategies - 4. Designing the global marketing programme - 5. Implementing and coordinating the global marketing programme.
British Degree programme : UMKC7Q-2