Advertising in Malaysia : the consequences of globalisation / Azizul Halim Yahya.
By: Azizul Halim Yahya
.
Publisher: Shah Alam : Pusat Penerbitan Universiti (UPENA), 2005Description: 166 p. ; 22 cm.ISBN: 9679581934 (pbk.).Subject(s): Advertising -- Malaysia | GlobalizationDDC classification: 659.109595
Contents:
1. Introduction - 2. Globalisation - 3. Global advertising and its consequences - 4. Politics, economy and culture: The case of Malaysia - 5. The changing structure of Malaysian advertising - 6. Conclusion.
| Item type | Current location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU | 659.109595 AZI (Browse shelf) | 1 | Available | SOMAC,09030,03,RA,MAL | SOMAC,91604,03,RA,MAL | SOMAC,37000,03,GR,MAL | SOMAC,91605,03,RA,MAL | SOMAC,37001,03,RA,MAL | SOMAC,91603,03,RM | SOMAC,91602,03,RM | 5000033789 | |
| Main Collection | Taylor's Library-TU | 659.109595 AZI (Browse shelf) | 1 | Available | SOMAC,37000,03,GR,MAL | SOMAC,09030,03,RA,MAL | SOMAC,91604,03,RA,MAL | SOMAC,91605,03,RA,MAL | SOMAC,37001,03,RA,MAL | SOMAC,91603,03,RM | SOMAC,91602,03,RM | 5000033372 |
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| 659.10954 CHA Indian advertising : | 659.10954 PAR FCB-Ulka brand building advertising : | 659.10954 PAR FCB-Ulka brand building advertising : | 659.109595 AZI Advertising in Malaysia : | 659.109595 AZI Advertising in Malaysia : | 659.109595 DAR Cultural imperialism through advertising : | 659.109595 MAL Malaysian advertising directory / |
Includes bibliographical references and index.
1. Introduction - 2. Globalisation - 3. Global advertising and its consequences - 4. Politics, economy and culture: The case of Malaysia - 5. The changing structure of Malaysian advertising - 6. Conclusion.