Marketing : principles and perspectives / William O. Bearden, Thomas N. Ingram, Raymond W. LaForge.
By: Bearden, William O
.
Contributor(s): Ingram, Thomas N | LaForge, Raymond W.
Publisher: Boston : McGraw-Hill Irwin, c2007Edition: 5th ed.Description: xxxvi, 588 p. : col. ill., col. ports. ; 28 cm. + 1 CD-ROM (4 3/4 in.).ISBN: 0071105859 (pbk.); 0073224332 (CD-ROM); 9780071105859 (pbk.).Subject(s): Marketing -- United StatesDDC classification: 658.8
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 26 , Side 2, TierNo 3, BayNo 2 |
658.8 BEA (Browse shelf) | 1 | Available | SOMAC,37003,03,AD | 5000153069 | |
| Accompanying Material (Media Resource) | Taylor's Library-TU | 658.8 BEA (Browse shelf) | 1 | Available | SOMAC,37003,03,AD | 1001006227 | ||
| Accompanying Material (Media Resource) | Taylor's Library-TU | 658.8 BEA (Browse shelf) | 1 | Available | SOMAC,37003,03,AD | 1001006228 | ||
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 26 , Side 2, TierNo 4, BayNo 2 |
658.8 BEA (Browse shelf) | 1 | Available | SOMAC,37003,03,AD | 5000033704 |
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| 658.8 BAR 2001 Corporate view level 2. | 658.8 BAR 2009 Services marketing : | 658.8 BAT 2011 Services marketing / | 658.8 BEA Marketing : | 658.8 BEA Marketing : | 658.8 BEA Marketing : | 658.8 BEA Marketing : |
Previous ed.: 2004.
CD-ROM titled "music2go"
Includes bibliographical references and index.