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The psychology of advertising / Bob M. Fennis and Wolfgang Stroebe.

By: Contributor(s): Publication details: Hove, East Sussex ; New York : Psychology Press, 2010.Description: xi, 331 : ill. ; 26 cmISBN:
  • 9780415442732 (hbk. : alk. paper)
  • 0415442737 (hbk. : alk. paper)
Subject(s): DDC classification:
  • 659.1019 FEN 2010
Contents:
Setting the stage -- How consumers acquire and process information from advertising -- How advertising affects consumer memory -- How consumers form attitudes towards products -- How consumers yield to advertising: principles of persuasion and attitude change -- How advertising influences buying behaviour -- Beyond persuasion achieving consumer compliance without changing attitudes.
Holdings
Cover image Item type Current library Home library Collection Shelving location Shelf location Call number Materials specified Vol info Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Main Collection Taylor's Library-TU

Floor 4, Shelf 27 , Side 2, TierNo 5, BayNo 7

 659.1019 FEN 2010 (Browse shelf(Opens below)) 1 Available SOMAC,37000,03,CL 5000105263

Includes bibliographical references and indexes.

Setting the stage -- How consumers acquire and process information from advertising -- How advertising affects consumer memory -- How consumers form attitudes towards products -- How consumers yield to advertising: principles of persuasion and attitude change -- How advertising influences buying behaviour -- Beyond persuasion achieving consumer compliance without changing attitudes.