Consumer behaviour : implications for marketing strategy / Cathy Neal, Pascale Quester, Del Hawkins.
By: Neal, Cathy M
.
Contributor(s): Quester, Pascale G. (Pascale Genevieve) | Hawkins, Del I.
Publisher: Boston, Mass. ; London : McGraw-Hill Irwin, c2006Edition: Enhanced 4th ed.Description: xxxiii, 668 p. : ill. (some col.) ; 27 cm.ISBN: 007471693X (pbk.); 9780074716939 (pbk.).Other title: Consumerbehaviour.Subject(s): Consumer behavior -- Australia | Market surveys -- Australia | Consumer behavior -- Australia -- Case studies | Market surveys -- Australia -- Case studies | Market surveys -- New Zealand | Consumer behavior -- New Zealand | Market surveys -- New Zealand | Market surveys -- New Zealand -- Case studiesDDC classification: 658.83420994
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 4, BayNo 8 |
658.83420994 NEA (Browse shelf) | 1 | Available | TBSxx,34007,03,AD | 5000019088 | |
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 4, BayNo 8 |
658.83420994 NEA (Browse shelf) | 1 | Available | TBSxx,34007,03,AD | 5000019350 | |
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 4, BayNo 8 |
658.83420994 NEA (Browse shelf) | 1 | Available | TBSxx,34007,03,AD | 5000019090 |
Browsing Taylor's Library-TU Shelves Close shelf browser
| 658.83420994 NEA Consumer behaviour : | 658.83420994 NEA Consumer behaviour : | 658.83420994 NEA Consumer behaviour : | 658.83420994 NEA Consumer behaviour : | 658.83420994 NEA Consumer behaviour : | 658.83420994 NEA Consumer behaviour : | 658.83420994 NEA Consumer behaviour : |
Includes bibliographical references and index.
Australian Degree Programme : 24202T