Advertising and integrated brand promotion / Thomas Clayton O'Guinn, Chris T. Allen, Richard J. Semenik, Angeline Close Scheinbaum.
By: O'Guinn, Thomas C
.
Contributor(s): Allen, Chris T | Semenik, Richard J | Scheinbaum, Angeline Close.
Publisher: Stamford, CT : Cengage Learning, [2015]Copyright date: ©2015Edition: Seventh edition.Description: xx, 407 pages : color illustrations ; 28 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781285187815 (paperback); 1285187814 (paperback).Subject(s): Advertising | Advertising media planningDDC classification: 659.1
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 2, TierNo 5, BayNo 5 |
659.1 OGU 2015 (Browse shelf) | 1 | Available | SHTEx,70004,03,CL | 5000160001 |
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| 659.1 OGU 2009 Advertising and integrated brand promotion / | 659.1 OGU 2009 Advertising and integrated brand promotion / | 659.1 OGU 2012 Advertising and integrated brand promotion / | 659.1 OGU 2015 Advertising and integrated brand promotion / | 659.1 PER Strategic advertising management / | 659.1 PER Strategic advertising management / | 659.1 PER Strategic advertising management / |
Includes bibliographical references and index.