Power brands : measuring, making and managing brand success / Hajo Riesenbeck and Jesko Perrey.
By: Riesenbeck, Hajo
.
Contributor(s): Perrey, Jesko.
Publisher: Weinheim : Wiley-VCH, c2007Description: xii, 274 p. : ill. (col. ill.) ; 25 cm.ISBN: 9783527502820 (hbk.); 3527502823 (hbk.).Subject(s): Brand name productsDDC classification: 658.827
Contents:
1. What brands can do, and what makes them strong - 2. Measuring brands - 3. Making brands - 4. Magaging brands - 5. Power brands: ten perspectives.
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 2, BayNo 5 |
658.827 RIE (Browse shelf) | 1 | Available | SOMAC,37000,03,RA | 5000036001 | |
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 2, BayNo 5 |
658.827 RIE (Browse shelf) | 1 | Available | SLASx,05000,03,GR | 5000019540 |
Browsing Taylor's Library-TU Shelves Close shelf browser
| 658.827 RIE Brand management : | 658.827 RIE Brand management : | 658.827 RIE Power brands : | 658.827 RIE Power brands : | 658.827 RIE The 22 immutable laws of branding / | 658.827 RIE The origin of brands : | 658.827 RIE The origin of brands : |
Bibliography: p. 267-269
1. What brands can do, and what makes them strong - 2. Measuring brands - 3. Making brands - 4. Magaging brands - 5. Power brands: ten perspectives.