Subliminal persuasion : influence & marketing secrets they don't want you to know / Dave Lakhani.
By: Lakhani, Dave.
Publisher: Hoboken, N.J. : John Wiley, c2008Description: xxii, 202 p. ; 23 cm. + 1 CD-ROM (4 3/4 in.).ISBN: 0470243368 (hbk.); 9780470243367 (hbk.).Subject(s): Subliminal advertising | Subliminal projection | Marketing -- Psychological aspectsDDC classification: 658.80019Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
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Main Collection | Taylor's Library-TU |
Floor 4, Shelf 26 , Side 2, TierNo 2, BayNo 8 |
658.80019 LAK (Browse shelf) | 1 | Available | SOMAC,37003,03,CL | 5000163409 | |
Accompanying Material (Media Resource) | Taylor's Library-TU | 658.80019 LAK (Browse shelf) | 1 | Available | SOMAC,37003,03,GR | 1001011400 | ||
Main Collection | Taylor's Library-TU |
Floor 4, Shelf 26 , Side 2, TierNo 2, BayNo 8 |
658.80019 LAK (Browse shelf) | 1 | Available | SOMAC,37003,03,GR | 5000109631 | |
Accompanying Material (Media Resource) | Taylor's Library-TU | 658.80019 LAK (Browse shelf) | 1 | Available | SOMAC,37003,03,CL | 1001011397 |
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658.80019 KAW 2011 Enchantment : | 658.80019 KAW 2011 Enchantment : | 658.80019 LAK Subliminal persuasion : | 658.80019 LAK Subliminal persuasion : | 658.80019 LAK Subliminal persuasion : | 658.80019 LAK Subliminal persuasion : | 658.80019 REN 2007 Neuromarketing : |
Includes bibliographical references and index.
Creating message contagion -- Leverage applied propaganda -- Position and package your legend -- Control the emotion and the content -- Get a real endorsement -- Understand beliefs and true believers -- Harness the power of the people's media -- Deliver the experience -- The subliminal power of words -- Creating a cult following -- Seduction.