Global communication : theories, stakeholders, and trends / Thomas L. McPhail.
By: McPhail, Thomas L
.
Publisher: Malden, MA : Blackwell Pub., 2006Edition: 2nd ed.Description: xiv, 357 p. : ill. ; 23 cm.ISBN: 1405134275 (pbk.); 9781405134279 (pbk.).Subject(s): Communication, International | Communication -- International cooperationDDC classification: 302.2 | Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 3, Shelf 3 , Side 2, TierNo 6, BayNo 5 |
302.2 MAC (Browse shelf) | 1 | Available | SOMAC,09030,03,GR | 5000047928 |
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| 302.2 MAC The medium is the message : | 302.2 MAC Corporate media and the threat to democracy / | 302.2 MAC Global communication : | 302.2 MAC Global communication : | 302.2 MAC International media studies / | 302.2 MAC 2010 Global communication : | 302.2 MAC 2020 Global communication : |
Includes bibliographical references (p. [333]-339) and index.
1. Global communication - 2. Development research traditions and global communication - 3. American multimedia giants - 4. Non-US stakeholders of global communications systems - 5. Global issues, music, and MTV - 6. CNN international: role, impact, and global competitors - 7. The roles of global news agencies - 8. Media in the Middle East and North Africa, by Ralph Berenger - 9. The role of global advertising - 10. The message: the role of international organizations - 11. The medium: global technologies and organizations - 12. The internet: the new frontier - 13. Summary and conclusions.