Online multimedia advertising : techniques and technologies / [edited by] Xian-Sheng Hua, Tao Mei, Alan Hanjalic.
Contributor(s): Hua, Xian-Sheng | Mei, Tao | Hanjalic, A.
Publisher: Hershey, PA : Information Science Reference, c2011Description: xvi, 334 p. : ill. ; 29 cm.ISBN: 9781609601898 (hbk.); 1609601890 (hbk.).Subject(s): Internet advertising | Internet marketing
| Multimedia systemsDDC classification: 659.144
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 28, Side 1, TierNo 3, BayNo 1 |
659.144 ONL 2011 (Browse shelf) | 1 | Available | GENLS,GENLS,03,GR | 5000127969 |
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| 659.144 MAC 2011 The mood of information : | 659.144 MAR 2010 Entrepreneur magazine's ultimate guide to Google AdWords : | 659.144 MAR 2011 Ultimate guide to facebook advertising : | 659.144 ONL 2011 Online multimedia advertising : | 659.144 PLU 2007 The online advertising playbook : | 659.144 SHA Mobile advertising : | 659.144 SHA Mobile advertising : |
Includes bibliographical references and index.