Explorations of marketing in society / Gregory T. Gundlach, Lauren G. Block, William L. Wilkie [editors].
Contributor(s): Gundlach, Gregory T. (Gregory Thomas) | Block, Lauren G | Wilkie, William L.
Publisher: Mason, Ohio : Thomson, c2007Description: xix, 955 p. : ill. ; 25 cm.ISBN: 9780324304305 (hbk.); 0324304307 (hbk.).Subject(s): Marketing -- Social aspects
| Consumer behavior | Social marketing | Marketing -- Moral and ethical aspects | Public interestDDC classification: 306.34
| Item type | Current location | Call number | Copy number | Status | Notes | Date due | Barcode | Remark |
|---|---|---|---|---|---|---|---|---|
| Main Collection | TU External Storage-LCS | 306.34 EXP (Browse shelf) | 1 | Available | TBSxx,34007,03,GR | 1000518497 | Please fill up online form at https://taylorslibrary.taylors.edu.my/services/external_storage1 |
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| 306.30973 GER 2011 Spend shift : | 306.30973 GER 2011 Spend shift : | 306.34 BEN 2011 The penguin and the Leviathan : | 306.34 EXP Explorations of marketing in society / | 306.34 REA Readings in advertising, society, and consumer culture / | 306.340973 HAR 2010 Unequal protection : | 306.342 DEL 2011 Your career, your money, your life : |
Assembles academic contributions that have already been published in journals, coupled with invited commentaries.
Includes bibliographical references and index.