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Understanding media users : from theory to practice / Tony Wilson.

By: Wilson, Tony, 1947-.
Publisher: Chichester ; Malden, MA : Wiley-Blackwell, 2009Description: 219 p. ; 24 cm.ISBN: 9781405155663 (hbk.); 1405155663 (hbk.); 9781405155670 (pbk.); 1405155671 (pbk.).Subject(s): Mass media -- AudiencesDDC classification: 302.23
Contents:
A passive audience? Structuralist and effects studies -- The active audience : speaking subjects -- Perceiving is believing : from phenomenology to media user theory -- Meanings are ours : reader response and audience studies -- The projecting audience : from cinema to cellphone -- A phenomenology of phone use : pervasive play and the ludification of culture -- Selling on screen : from media hermeneutics to marketing communication -- Buying brandscapes : a phenomenology of perception and purchase -- Consumer-citizens : crossing cultures in cyberspace -- Media user theory : going beyond accumulation of audiences.
Item type Current location Call number Copy number Status Notes Date due Barcode Remark
Main Collection TU External Storage-LCS
302.23 WIL (Browse shelf) 1 Available SLASx,05000,03,CL 5000002363 Please fill up online form at https://taylorslibrary.taylors.edu.my/services/external_storage1

Includes bibliographical references (p. [176]-203) and index.

A passive audience? Structuralist and effects studies -- The active audience : speaking subjects -- Perceiving is believing : from phenomenology to media user theory -- Meanings are ours : reader response and audience studies -- The projecting audience : from cinema to cellphone -- A phenomenology of phone use : pervasive play and the ludification of culture -- Selling on screen : from media hermeneutics to marketing communication -- Buying brandscapes : a phenomenology of perception and purchase -- Consumer-citizens : crossing cultures in cyberspace -- Media user theory : going beyond accumulation of audiences.