Passion brands : why some brands are just gotta have, drive all night for and tell all your friends about / Kate Newlin.
By: Newlin, Kate
.
Publisher: Amherst, N.Y. : Prometheus Books, c2009Description: 292 p., [8] p. of plates : ill. ; 24 cm.ISBN: 9781591026877 (hbk.).Subject(s): Brand name products | Consumers -- Attitudes | Customer loyalty | Branding (Marketing)DDC classification: 658.827
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 2, BayNo 5 |
658.827 NEW 2009 (Browse shelf) | 1 | Available | SOMAC,37000,03,GR | 5000110886 |
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| 658.827 MOR 2012 Brand against the machine : | 658.827 MUK 2009 Product management : | 658.827 NAD Living brands : | 658.827 NEW 2009 Passion brands : | 658.827 NEW 2011 New super identity : | 658.827 NIL 1998 Competitive branding : | 658.827 NIL 1998 Competitive branding : |
Foreword by Mark DiMassimo.
Includes bibliographical references (p. 263-270) and index.