Marketing strategy : a decision-focused approach / Orville C Walker, John W Mullins.
By: Walker, Orville C [author]
.
Contributor(s): Mullins, John W. (John Walker) [author].
Publisher: New York, NY : McGraw-Hill Education, 2014Edition: Eighth edition; International edition.Description: xvi, 368 pages ; 26 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781259010903.Subject(s): Marketing -- ManagementDDC classification: 658.802
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 2, Shelf 2 , Side 1, TierNo 3, BayNo 1 |
658.802 WAL 2014 (Browse shelf) | 1 | Available | SOMAC,91605,03,RM | 5000169319 |
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Includes bibliographical references and indexes.