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Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack.

By: Clow, Kenneth E [author.].
Contributor(s): Baack, Donald [author.].
Publisher: Boston : Pearson, [2016]Copyright date: ©2016Edition: Seventh edition.Description: xx, 476 pages : colour illustrations ; 27 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780133866339; 0133866335.Subject(s): Advertising | Communication in marketing | Sales promotion | Direct marketingDDC classification: 659.1
Item type Current location Shelf location Call number Copy number Status Notes Date due Barcode
Main Collection Taylor's Library-TU

Floor 4, Shelf 27 , Side 2, TierNo 3, BayNo 6

659.1 CLO 2016 (Browse shelf) Available SHTEx,70002,03,RM|TBSxx,34003,03,RA| SHTEx,70004,03,RM|SHTEx,70005,03,RM 5000159056
Main Collection Taylor's Library-TU

Floor 2, Shelf 2 , Side 1, TierNo 5, BayNo 1

659.1 CLO 2016 (Browse shelf) 1 Available SHTEx,70005,03,RMSHTEx,70002,03,RM | TBSxx,34003,03,RA | SHTEx,70004,03,RM 5000168548
Main Collection Taylor's Library-TU

Floor 4, Shelf 27 , Side 2, TierNo 3, BayNo 6

659.1 CLO 2016 (Browse shelf) 1 Available SHTEx,70005,03,RM|SHTEx,70002,03,RM|TBSxx,34003,03,RA|SHTEx,70004,03,RM 5000168546
Main Collection Taylor's Library-TU

Floor 4, Shelf 27, Side 2, TierNo 3, BayNo 1

659.1 CLO 2016 (Browse shelf) 1 Available SHTEx,70004,03,RM|TBSxx,34003,03,RA|SHTEx,70002,03,RM|SHTEx,70005,03,RM 5000158977
Main Collection Taylor's Library-TU

Floor 4, Shelf 27, Side 2, TierNo 3, BayNo 1

659.1 CLO 2016 (Browse shelf) 1 Available SHTEx,70004,03,RM|TBSxx,34003,03,RA|SHTEx,70002,03,RM|SHTEx,70005,03,RM 5000159020

Includes bibliographical references and indexes.