Brand society : how brands transform management and lifestyle / Martin Kornberger.
By: Kornberger, Martin
.
Publisher: Cambridge : Cambridge University Press, 2010Description: xx, 308 p. ; 26 cm.ISBN: 9780521898263 (hbk.); 9780521726900 (pbk.).Subject(s): Brand name products | Brand name products -- Management | Popular cultureDDC classification: 658.827
Contents:
Brands and branding -- Introduction: The brand society -- Making sense of brands -- The making of brands -- How brands transform management -- Identity -- Culture -- Innovation -- How brands transform lifestyle -- Politics -- Ethics -- Aesthetics.
| Item type | Current location | Call number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU | 658.827 KOR 2010 (Browse shelf) | Available | TBSxx,28000,03,CL | 5000105095 | |
| Main Collection | Taylor's Library-TU | 658.827 KOR 2010 (Browse shelf) | Available | SHTEx,70002,02,GR | 5000023667 |
Browsing Taylor's Library-TU Shelves Close shelf browser
| 658.827 KEL 2013 Strategic brand management : | 658.827 KNA 2000 The Brandmindset / | 658.827 KOR 2010 Brand society : | 658.827 KOR 2010 Brand society : | 658.827 KOT 2010 Ingredient branding : | 658.827 KUM Private label strategy : | 658.827 LAF 2010 Managing brands : |
Includes bibliographical references (p. 273-291) and index.
Brands and branding -- Introduction: The brand society -- Making sense of brands -- The making of brands -- How brands transform management -- Identity -- Culture -- Innovation -- How brands transform lifestyle -- Politics -- Ethics -- Aesthetics.