Beyond branding [electronic resource] : how the new values of transparency and integrity are changing the world of brands / edited by Nicholas Ind.
Contributor(s): Ind, Nicholas | ebrary, Inc.
Publisher: London : Kogan Page, 2003Description: xviii, 236 p. : ill.Subject(s): Brand choice | Product management | Brand name products | Business names | Integrity | Business ethicsGenre/Form: Electronic books.DDC classification: 658.827 Online resources: An electronic book accessible through the World Wide Web; click to viewItem type | Current location | Call number | Status | Date due | Barcode |
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658.827 (Browse shelf) | Available |
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658.823 SEA 2008 Seafood ecolabelling : | 658.8243 LEV 1999 Brands, consumers, symbols, & research : | 658.827 How come your brand isn't working hard enough? | 658.827 Beyond branding | 658.827 From brand vision to brand evaluation | 658.827 New technologies and branding / | 658.827 100 great branding ideas |
Includes bibliographical references and index.
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Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.