Taylor's Library catalog › Results of search for 'ccl=su:"Marketing." and su-to:Marketing and itype:1'

Refine your search

Availability
- Limit to currently available items.
Authors
- Aaker, David A. (18)
- Armstrong, Gary (33)
- Hair, Joseph F., (25)
- Kotler, Philip. (91)
- Malhotra, Naresh K. (19)
- Show more
Collections
- Please fill up online form at https://taylorslibrary.taylors.edu.my/services/external_storage1 (128)
Holding libraries
- Taylor's Library - Perpetual(TU) (328)
- Taylor's Library-TC (160)
- Taylor's Library-TU (1837)
- TC External Storage (91)
- TU External Storage-LCS (88)
- Show more
Item types
- Accompanying Material (Media Resource) (95)
- Accompanying Material(Print) (5)
- Graduate Collection (60)
- Main Collection (2362)
- Media Resources (10)
- Reference Collection (5)
- Reserve Collection (67)
- Teaching Resource (18)
Series
- CIM study text. (11)
- Irwin/McGraw-Hill se... (9)
- McGraw-Hill/Irwin se... (18)
- Routledge advances i... (10)
- The tech set ; (8)
- Show more
Places
- Asia. (1)
- India (2)
- Islamic countries (2)
- Mediterranean Region (1)
- United States (2)
Topics
- Branding (Marketing) (202)
- Internet marketing. (269)
- Marketing (514)
- Marketing research. (156)
- Marketing. (491)
- Show more
Titles
- Facebook (Electronic... (10)
- Google AdWords. (2)
- Google. (3)
- MySpace.com. (3)
- Twitter. (8)
- Show more

		Paid attention : innovative advertising for a digital world / Faris Yakob. by Yakob, Faris [author.]. Edition: Second edition.Publisher: New York : Kogan Page, [2022]Availability: Items available for loan: Taylor's Library-TC [Call number: 659.1 YAK 2022] (1). Place hold
		Writing for public relations and strategic communication / William Thompson, Nicholas Browning. by Thompson, William, 1955- [author.] \| Browning, Nicholas [author.]. Publisher: San Diego : Cognella, [2022]Availability: Items available for loan: Taylor's Library-TC [Call number: 659.2 THO 2022] (1). Place hold
		No cover image available Overview to food marketing / [John L. Stanton ; Ernest Baskin]. by Stanton, John L [author.] \| Baskin, Ernest [author.]. Publisher: Coppell, TX : [publisher not identified], 2023Availability: Items available for loan: Taylor's Library-TU [Call number: 338.4766400973 STA 2023] (2). Place hold
		Marketing for hospitality and tourism. by Kotler, Philip [author.] \| Bowen, John (John T.), 1948- [author.] \| Baloglu, Seyhmus [author.] \| Morosan, Cristian [author.] \| Kotler, Philip. Marketing for hospitality and tourism. Edition: Eighth edition / Philip Kotler, John T. Bowen, Seyhmus Baloglu ; contributions by Cristian Morosan.Global edition.Publisher: Harlow, England : Pearson Education Limited, [2022]Copyright date: ©2022Availability: Items available for loan: Taylor's Library-TU [Call number: 647.940688 KOT 2022] (3). Place hold
		Principles of marketing for a digital age / Tracy L. Tuten. by Tuten, Tracy L, 1967- [author.]. Edition: 2nd edition.Publisher: Los Angeles : SAGE, [2024]Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 TUT 2024] (2). Place hold
		Brand storytelling : integrated marketing communication for the digital media landscape / Keith A. Quesenberry, Michael K. Coolsen. by Quesenberry, Keith A, 1971- [author.] \| Coolsen, Michael K. Publisher: Lanham : Rowman & Littlefield Publishers, Incorporated, 2023Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 658.827] (1).
		Strategic integrated marketing communications / Larry Percy. by Percy, Larry [author.]. Edition: Fourth edition.Publisher: London ; New York, New York : Routledge, 2023Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 658.802] (1).
		Integrated marketing communications / Edwina Luck, Nigel Barker, Anne-Marie Sassenberg, Bill Chitty, J. Craig Andrews, Terence A. Shimp. by Luck, Edwina [author.] \| Barker, Nigel [author.] \| Sassenberg, Anne-Marie [author.] \| Chitty, William [author.] \| Andrews, J. Craig [author.] \| Shimp, Terence A [author.]. Edition: 6th edition Asia-Pacific edition.Publisher: South Melbourne, Victoria : Cengage Learning Australia Pty Limited, [2021]Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 658.802] (1).
		Export management and compliance program : complete self-assessment guide. Edition: 2020 edition.Publisher: [South Pine Road Brendale, Qld] : The Art of Service, [2023]Availability: Items available for loan: Taylor's Library-TU [Call number: 658.84 EXP 2023] (2). Place hold
		Digital marketing strategy : an integrated approach to online marketing / Simon Kingsnorth. by Kingsnorth, Simon [author.]. Edition: Third Edition.Publisher: London ; New York, NY : Kogan Page Inc, [2022]Copyright date: ©2022Availability: Items available for loan: Taylor's Library-TU [Call number: 658.872 KIN 2022] (1). Place hold
		Beyond design : the synergy of apparel product development / Sandra Keiser, Deborah Vandermar, Myrna B Garner. by Keiser, Sandra J [author.] \| Vandermar, Deborah A [author.] \| Garner, Myrna B [author.]. Edition: Fifth edition.Publisher: New York : Fairchild Books, 2022Availability: Items available for reference: Taylor's Library-TU [Call number: 746.92 KEI 2022] (1).
		Contemporary marketing / Boone & Kurtz. by Boone, Louis E [author.] \| Kurtz, David L [author.]. Edition: 19e[edition].Publisher: Boston, MA : Cengage, [2022]Availability: Items available for loan: Taylor's Library-TC [Call number: 658.8 BOO 2022] (1). Place hold
		The strategy and tactics of pricing : a guide to growing more profitably. by Nagle, Thomas T, 1951- [author.] \| Müller, Georg [author.] \| Gruyaert, Evert [author.] \| Nagle, Thomas T, 1951-. Strategy and tactics of pricing. Edition: Seventh edition / Thomas T. Nagle, Georg Müller, Evert Gruyaert.Publisher: New York ; London : Routledge, Taylor & Francis Group, 2024Availability: Items available for loan: Taylor's Library-TU [Call number: 658.816 NAG 2024] (1). Place hold
		Services marketing : concepts, strategies & cases / Hoffman, Bateson. by Hoffman, K. Douglas [author.] \| Bateson, John E.G [author.]. Edition: Sixth edition.Publisher: Boston, MA : Cengage Learning, [2024]Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 HOF 2024] (1).
		Understanding digital marketing : strategies for online success / by Dishek J. Mankad. by Mankad, Dishek J [author.]. Edition: First edition.Publisher: New Delhi : BPB Publications, 2018Availability: Items available for loan: Taylor's Library-TU [Call number: 658.872 MAN 2018] (1).
		The Routledge companion to marketing research / edited by Len Tiu Wright, Luiz Moutinho, Merlin Stone and Richard P. Bagozzi. by Wright, Len Tiu [editor.] \| Moutinho, Luiz [editor.] \| Stone, Merlin, 1948- [editor., editor.] \| Bagozzi, Richard P [editor.]. Publisher: London ; New York : Routledge, Taylor & Francis Group, 2021Availability: Items available for loan: Taylor's Library-TU [Call number: 658.83 ROU 2021] (2). Place hold
		Foundations of marketing / William M. Pride, Texas A & M University, O.C. Ferrell, Auburn University. by Pride, William M, 1942- [author.] \| Ferrell, O. C [author.]. Edition: Ninth edition.Publisher: Boston, MA : Cengage, [2022]Availability: Items available for loan: Taylor's Library-TC [Call number: 658.8 PRI 2022] (1). Place hold
		Principles and practice of marketing / David Jobber and Fiona Ellis-Chadwick. by Jobber, David, 1947- [author.] \| Ellis-Chadwick, Fiona [author.]. Edition: Tenth edition.Publisher: Maidenhead : McGraw-Hill Higher Education, [2024]Copyright date: ©2024Availability: Items available for loan: Taylor's Library-TC [Call number: 658.8 JOB 2024] (1). Place hold
		Marketing data science : modeling techniques in predictive analytics with R and Python / Thomas W. Miller. by Miller, Thomas W [author.]. Publisher: Old Tappan, New Jersey : Pearson Education, [2015]Other title: Modeling techniques in predictive analytics with R and Python.Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 658.8] (1).
		Global business : competitiveness and sustainability / Riad A. Ajami and G. Jason Goddard. by Ajami, Riad A [author.] \| Goddard, G. Jason [author.]. Edition: First edition.Publisher: London, [England] ; New York, New York : Routledge, 2018Copyright date: 2018Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 658.049] (1).

Taylor's Library

Refine your search

Availability

Authors

Collections

Holding libraries

Item types

Series

Places

Topics

Titles