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Paid attention : innovative advertising for a digital world / Faris Yakob.
by Yakob, Faris [author.]. Edition: Second edition.Publisher: New York : Kogan Page, [2022]Availability: Items available for loan: Taylor's Library-TC
[Call number: 659.1 YAK 2022]
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Writing for public relations and strategic communication / William Thompson, Nicholas Browning.
by Thompson, William, 1955- [author.] | Browning, Nicholas [author.]. Publisher: San Diego : Cognella, [2022]Availability: Items available for loan: Taylor's Library-TC
[Call number: 659.2 THO 2022]
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Overview to food marketing / [John L. Stanton ; Ernest Baskin].
by Stanton, John L [author.] | Baskin, Ernest [author.]. Publisher: Coppell, TX : [publisher not identified], 2023Availability: Items available for loan: Taylor's Library-TU
[Call number: 338.4766400973 STA 2023]
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Marketing for hospitality and tourism.
by Kotler, Philip [author.] | Bowen, John (John T.), 1948- [author.] | Baloglu, Seyhmus [author.] | Morosan, Cristian [author.] | Kotler, Philip. Marketing for hospitality and tourism. Edition: Eighth edition / Philip Kotler, John T. Bowen, Seyhmus Baloglu ; contributions by Cristian Morosan.Global edition.Publisher: Harlow, England : Pearson Education Limited, [2022]Copyright date: ©2022Availability: Items available for loan: Taylor's Library-TU
[Call number: 647.940688 KOT 2022]
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Principles of marketing for a digital age / Tracy L. Tuten.
by Tuten, Tracy L, 1967- [author.]. Edition: 2nd edition.Publisher: Los Angeles : SAGE, [2024]Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 TUT 2024]
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Brand storytelling : integrated marketing communication for the digital media landscape / Keith A. Quesenberry, Michael K. Coolsen.
by Quesenberry, Keith A, 1971- [author.] | Coolsen, Michael K. Publisher: Lanham : Rowman & Littlefield Publishers, Incorporated, 2023Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.827]
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Strategic integrated marketing communications / Larry Percy.
by Percy, Larry [author.]. Edition: Fourth edition.Publisher: London ; New York, New York : Routledge, 2023Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.802]
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Integrated marketing communications / Edwina Luck, Nigel Barker, Anne-Marie Sassenberg, Bill Chitty, J. Craig Andrews, Terence A. Shimp.
by Luck, Edwina [author.] | Barker, Nigel [author.] | Sassenberg, Anne-Marie [author.] | Chitty, William [author.] | Andrews, J. Craig [author.] | Shimp, Terence A [author.]. Edition: 6th edition Asia-Pacific edition.Publisher: South Melbourne, Victoria : Cengage Learning Australia Pty Limited, [2021]Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.802]
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Export management and compliance program : complete self-assessment guide. Edition: 2020 edition.Publisher: [South Pine Road Brendale, Qld] : The Art of Service, [2023]Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.84 EXP 2023]
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Digital marketing strategy : an integrated approach to online marketing / Simon Kingsnorth.
by Kingsnorth, Simon [author.]. Edition: Third Edition.Publisher: London ; New York, NY : Kogan Page Inc, [2022]Copyright date: ©2022Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.872 KIN 2022]
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Beyond design : the synergy of apparel product development / Sandra Keiser, Deborah Vandermar, Myrna B Garner.
by Keiser, Sandra J [author.] | Vandermar, Deborah A [author.] | Garner, Myrna B [author.]. Edition: Fifth edition.Publisher: New York : Fairchild Books, 2022Availability: Items available for reference: Taylor's Library-TU
[Call number: 746.92 KEI 2022]
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Contemporary marketing / Boone & Kurtz.
by Boone, Louis E [author.] | Kurtz, David L [author.]. Edition: 19e[edition].Publisher: Boston, MA : Cengage, [2022]Availability: Items available for loan: Taylor's Library-TC
[Call number: 658.8 BOO 2022]
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The strategy and tactics of pricing : a guide to growing more profitably.
by Nagle, Thomas T, 1951- [author.] | Müller, Georg [author.] | Gruyaert, Evert [author.] | Nagle, Thomas T, 1951-. Strategy and tactics of pricing. Edition: Seventh edition / Thomas T. Nagle, Georg Müller, Evert Gruyaert.Publisher: New York ; London : Routledge, Taylor & Francis Group, 2024Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.816 NAG 2024]
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Services marketing : concepts, strategies & cases / Hoffman, Bateson.
by Hoffman, K. Douglas [author.] | Bateson, John E.G [author.]. Edition: Sixth edition.Publisher: Boston, MA : Cengage Learning, [2024]Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 HOF 2024]
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Understanding digital marketing : strategies for online success / by Dishek J. Mankad.
by Mankad, Dishek J [author.]. Edition: First edition.Publisher: New Delhi : BPB Publications, 2018Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.872 MAN 2018]
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The Routledge companion to marketing research / edited by Len Tiu Wright, Luiz Moutinho, Merlin Stone and Richard P. Bagozzi.
by Wright, Len Tiu [editor.] | Moutinho, Luiz [editor.] | Stone, Merlin, 1948- [editor., editor.] | Bagozzi, Richard P [editor.]. Publisher: London ; New York : Routledge, Taylor & Francis Group, 2021Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.83 ROU 2021]
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Foundations of marketing / William M. Pride, Texas A & M University, O.C. Ferrell, Auburn University.
by Pride, William M, 1942- [author.] | Ferrell, O. C [author.]. Edition: Ninth edition.Publisher: Boston, MA : Cengage, [2022]Availability: Items available for loan: Taylor's Library-TC
[Call number: 658.8 PRI 2022]
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Principles and practice of marketing / David Jobber and Fiona Ellis-Chadwick.
by Jobber, David, 1947- [author.] | Ellis-Chadwick, Fiona [author.]. Edition: Tenth edition.Publisher: Maidenhead : McGraw-Hill Higher Education, [2024]Copyright date: ©2024Availability: Items available for loan: Taylor's Library-TC
[Call number: 658.8 JOB 2024]
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Marketing data science : modeling techniques in predictive analytics with R and Python / Thomas W. Miller.
by Miller, Thomas W [author.]. Publisher: Old Tappan, New Jersey : Pearson Education, [2015]Other title: Modeling techniques in predictive analytics with R and Python.Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8]
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Global business : competitiveness and sustainability / Riad A. Ajami and G. Jason Goddard.
by Ajami, Riad A [author.] | Goddard, G. Jason [author.]. Edition: First edition.Publisher: London, [England] ; New York, New York : Routledge, 2018Copyright date: 2018Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.049]
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