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Creating powerful brands in consumer, service and industrial markets / Leslie de Chernatony and Malcolm McDonald.
by De Chernatony, Leslie, 1953-. Edition: 3rd ed.Publisher: Oxford ; Burlington, MA : Elsevier/Butterworth-Heinemann, c2003Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 DEC]
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From brand vision to brand evaluation : the strategic process of growing and strengthening brands / Leslie de Chernatony.
by De Chernatony, Leslie, 1953-. Edition: 2nd ed.Publisher: Oxford : Butterworth-Heinemann, 2006Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 DEC]
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Events design and experience / Graham Berridge.
by Berridge, Graham. Edition: 1st ed.Publisher: Oxford ; Burlington, MA : Butterworth-Heinemann, 2007Availability: Items available for loan: Taylor's Library-TU
[Call number: 394.2068 BER]
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Developing hospitality properties and facilities [electronic resource] / edited by Josef Ransley and Hadyn Ingram.
by Ingram, Hadyn | Ransley, Josef. Edition: 2nd ed.Publisher: Oxford ; Boston : Butterworth-Heinemann, 2004Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 711.557]
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Social marketing : why should the Devil have all the best tunes? / Gerard Hastings.
by Hastings, Gerard. Publisher: Amsterdam ; London : Elsevier/Butterworth-Heinemann, c2007Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 HAS]
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The fundamentals of advertising / John Wilmshurst and Adrian Mackay.
by Wilmshurst, John | Mackay, Adrian. Edition: 2nd ed.Publisher: Boston : Butterworth-Heinemann, 1999Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1 WIL]
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Events management [electronic resource] / Glenn A.J. Bowdin ... [et al.].
by Bowdin, G. A. J [aut]. Edition: 3rd ed.Publisher: Oxford, U.K. ; Burlington, Mass. : Elsevier Butterworth-Heinemann, 2011Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 394.2/068]
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Corporate reputations, branding and people management [electronic resource] : a strategic approach to HR / Graeme Martin and Susan Hetrick.
by Martin, Graeme, 1949- | Hetrick, Susan. Publisher: Amsterdam ; Oxford : Butterworth-Heinemann, 2006Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.3]
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Managing corporate reputation and risk [electronic resource] : developing a strategic approach to corporate integrity using knowledge management / Dale Neef.
by Neef, Dale, 1959-. Publisher: Amsterdam ; Boston : Elsevier/Butterworth-Heinemann, c2003Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 659.2]
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Pinch analysis and process integration : a user guide on process integration for the efficient use of energy / Ian C. Kemp.
by Kemp, Ian C. Edition: Second edition.Publisher: Amsterdam : Butterworth-Heinemann, 2007Availability: Items available for loan: Taylor's Library-TU
[Call number: 660.2812 KEM 2007]
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Clinical ocular pharmacology / edited by Jimmy D. Bartlett, Siret D. Jaanus ; with section editors, Richard G. Fiscella, Nicky R. Holdeman, C. Lisa Prokopich.
by Bartlett, Jimmy D | Jaanus, Siret D. Edition: 5th ed.Publisher: St. Louis, Mo. : Butterworth-Heinemann/Elsevier, c2008Availability: Items available for loan: Taylor's Library-TU
[Call number: 617.7061 CLI]
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Tourism and indigenous peoples : issues and implications / editors, Richard Butler and Thomas Hinch.
by Butler, Richard | Hinch, Thomas. Publisher: Oxford : Elsevier/Butterworth-Heinemann, 2007Availability: Items available for loan: Taylor's Library-TU
[Call number: 338.4791 TOU]
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Introduction to health and safety at work : the handbook for the NEBOSH national genaral certificate / Phil Hughes, Ed Ferrett.
by Hughes, Phil | Ferrett, Ed. Edition: 3rd ed.Publisher: Oxford : Butterworth-Heinemann, 2007Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.382 HUG]
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Critical marketing : defining the field / edited by Michael Saren ... [et al.]
by Saren, Michael. Publisher: Oxford : Elsevier/Butterworth-Heinemann, c2007Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8001 CRI]
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Hospitality sales and promotion : strategies for success / Derek Taylor.
by Taylor, Derek, 1932 Aug. 5-. Publisher: Oxford : Butterworth-Heinemann, 2001Other title: Hospitality sales & promotion.Availability: Items available for loan: Taylor's Library-TU
[Call number: 647.940688 TAY]
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Total relationship marketing : marketing strategy moving from the 4Ps-- product, price, promotion, place-- of traditional marketing management to the 30Rs-- the thirty relationships-- of a new marketing paradigm / Evert Gummesson.
by Gummesson, Evert, 1936-. Edition: 2nd ed.Publisher: Oxford ; Boston, MA : Butterworth-Heinemann, 2002Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.812 GUM]
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Accounting and financial analysis : in the hospitality industry / Jonathan A. Hales.
by Hales, Jonathan A. Publisher: Burlington, Usa : Elsevier/Butterworth-Heinemann, c2005Availability: Items available for loan: Taylor's Library-TU
[Call number: 657.837 HAL]
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Public relations : contemporary issues and techniques / Paul Baines, John Egan, Frank Jefkins.
by Baines, Paul, 1973- | Egan, John, 1952- | Jefkins, Frank William. Publisher: Oxford ; Boston : Elsevier/Butterworth-Heinemann, 2004Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.2 BAI]
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