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What's in a brand? : building brand equity through advertising / John Philip Jones.

by Jones, John Phillip.

Publisher: New Delhi : Tata McGraw-Hill, c1998Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8345 JON] (1).
Behind powerful brands : from strategy to campaign / John Philip Jones.

by Jones, John Phillip.

Publisher: New Delhi : Tata McGraw-Hill Pub. Co., c2000Availability: Items available for loan: Taylor's Library-TU [Call number: 658.827 JON] (1).
What's in a name? [electronic resource] : advertising and the concept of brands / by John Philip Jones and Jan S. Slater.

by Jones, John Phillip | Slater, Jan | ebrary, Inc.

Edition: 2nd ed.Publisher: Armonk, N.Y. : M.E. Sharpe, c2003Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: [Call number: 658.8/343] (1).
International advertising : realities and myths / edited by John Philip Jones.

by Jones, John Phillip.

Publisher: Thousand Oaks, Calif. : SAGE, c2000Availability: Items available for loan: Taylor's Library-TU [Call number: 659.1 INT] (2).
Fables, fashions, and facts about advertising : a study of 28 enduring myths / John Philip Jones.

by Jones, John Phillip.

Publisher: Thousand Oaks, Calif. : SAGE, c2004Availability: Items available for loan: Taylor's Library-TU [Call number: 659.1 JON 2004] (2).
How advertising works : the role of research / edited by John Philip Jones.

by Jones, John Phillip.

Publisher: Thousand Oaks, Calif. : SAGE, c1998Availability: Items available for loan: Taylor's Library-TU [Call number: 659.1 HOW] (1).
When ads work : new proof that advertising triggers sales / John Philip Jones.

by Jones, John Phillip.

Edition: 2nd ed.Publisher: New Delhi : Prentice Hall, c2007Availability: Items available for loan: Taylor's Library-TU [Call number: 659.1 JON] (1).
When ads work : new proof that advertising triggers sales / John Philip Jones.

by Jones, John Phillip.

Edition: 2nd ed.Publisher: Armonk, NY : M.E Sharpe, c2007Availability: Items available for loan: Taylor's Library-TU [Call number: 659.1 JON 2007] (1).