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		Principles of direct, database and digital marketing / Alan Tapp, Ian Whitten and Matthew Housden. by Tapp, Alan \| Whitten, Ian \| Housden, Matthew. Edition: Fifth edition.Publisher: Harlow : Pearson Education Limited, [2014]Copyright date: ©2014Availability: Items available for loan: Taylor's Library-TU [Call number: 658.872 TAP 2014] (1). Place hold
		Principles of direct and database marketing : a digital orientation / Alan Tapp. by Tapp, Alan. Edition: 4th ed.Publisher: Harlow, England : FinancialTimes/Prentice Hall, c2008Availability: Items available for loan: Taylor's Library-TU [Call number: 658.872 TAP 2008] (1). Place hold

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