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Offensive marketing, or, How to make your competitors followers / [by] Hugh Davidson; foreword by Anthony J. F. O'Reilly.
by Davidson, J.H. (J. Hugh), 1935-. Publisher: London : Penguin Books, 1972Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 DAV]
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Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.
by Peter, J. Paul | Olson, Jerry C. (Jerry Corrie), 1944-. Edition: 7th ed.Publisher: New York : McGraw-Hill, c2005Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8342 PET]
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Marketing / Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel.
by Lamb, Charles W | Hair, Joseph F., Jr, 1944- | McDaniel, Carl, Jr, 1941-. Edition: 7th editionPublisher: Mason, Ohio : Thomson/South-Western, 2004Copyright date: ©2004Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 LAM]
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Principles of marketing / Philip Kotler, Northwestern University, Gary Armstrong, University of North Carolina ; with Mark Oliver Opresnik.
by Kotler, Philip [author.] | Armstrong, Gary (Gary M.) [author.] | Opresnik, Mark Oliver [contributor.]. Edition: Eighteenth edition.Global edition.Publisher: Harlow, Essex ; New York, NY : Pearson Education Limited, [2021]Copyright date: ©2021Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 KOT 2021]
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Marketing 5.0 : technology for humanity / Philip Kotler, Hermawan Kartajaya, Iwan Setiawan.
by Kotler, Philip [author.] | Kartajaya, Hermawan, 1947- [author.] | Setiawan, Iwan [author.]. Publisher: Hoboken, New Jersey : John Wiley & Sons, Inc., 2021Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 KOT 2021]
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Essentials of marketing : a marketing strategy planning approach / Joseph P. Cannon, Ph.D., Colorado State University, William D. Perreault, Jr., Ph.D., University of North Carolina, E. Jerome McCarthy, Ph.D., Michigan State University.
by Cannon, Joseph P. (Assistant professor of marketing) [author.] | Perreault, William D., Jr [author.] | McCarthy, E. Jerome (Edmund Jerome) [author.]. Edition: 18 edition.International student edition.Publisher: New York, NY : McGraw Hill LLC, [2024]Availability: Items available for loan: Taylor's Library-TC
[Call number: 658.8 CAN 2024]
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Foundations of marketing / William M. Pride, Texas A & M University, O.C. Ferrell, Auburn University.
by Pride, William M, 1942- [author.] | Ferrell, O. C [author.]. Edition: Ninth edition.Publisher: Boston, MA : Cengage, [2022]Availability: Items available for loan: Taylor's Library-TC
[Call number: 658.8 PRI 2022]
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