Taylor's Library

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MKTG 8 / Lamb / Hair / McDaniel.

by Lamb, Charles W [author.] | Hair, Joseph F., Jr, 1944- [author.] | McDaniel, Carl, Jr, 1941- [author.].

Edition: Student edition.Publisher: Mason, OH : South-Western, Cengage Learning, [2015]Copyright date: ©2015Other title: MKTG eight | MKTG, principles of marketing.Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 LAM 2015] (1).
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Contemporary marketing / Boone & Kurtz.

by Boone, Louis E [author.] | Kurtz, David L [author.].

Edition: 18e[edition].Publisher: Boston, MA : Cengage, [2019]Availability: Items available for loan: Taylor's Library-TC [Call number: 658.8 BOO 2019] (1).
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Marketing : the core / Roger A. Kerin, Southern Methodist University, Steven W. Hartley, University of Denver.

by Kerin, Roger A [author.] | Hartley, Steven W [author.].

Edition: Eighth edition.Publisher: New York, NY : McGraw-Hill Education, [2020]Availability: Items available for loan: Taylor's Library-TC [Call number: 658.8 KER 2020] (1).
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Contemporary marketing / Boone & Kurtz.

by Boone, Louis E [author.] | Kurtz, David L [author.].

Edition: 19e[edition].Publisher: Boston, MA : Cengage, [2022]Availability: Items available for reference: Taylor's Library-TC [Call number: 658.8 BOO 2022] (1).
Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner

by Zeithaml, Valarie A | Bitner, Mary Jo [(j.a.)].

Edition: 3rd ed.Publisher: Boston, Mass. : McGraw-Hill/ Irwin, c2003Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 ZEI] (1).
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Contemporary marketing / David L. Kurtz.

by Kurtz, David L.

Edition: 16th ed.Publisher: Mason, OH : South-Western/Cengage Learning, c2014Availability: Items available for loan: Taylor's Library-TC [Call number: 658.8 KUR 2014] (2).
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Marketing : concepts and strategies.

by Dibb, Sally, 1963- [author.] | Simkin, Lyndon, 1961- [author.] | Pride, William M, 1942- [author.] | Ferrell, O. C [author.] | Pride, William M, 1942-. Marketing.

Edition: 8th edition / Sally Dibb, Lyndon Simkin, William M. Pride, O.C. Ferrell.Publisher: Endover, Hampshire : Cengage Learning, EMEA, [2019]Availability: Items available for loan: Taylor's Library-TC [Call number: 658.8 DIB 2016] (1).
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Essentials of marketing : a marketing strategy planning approach / Joseph P. Cannon, Ph.D., Colorado State University, William D. Perreault, Jr., Ph.D., University of North Carolina, E. Jerome McCarthy, Ph.D., Michigan State University.

by Cannon, Joseph P. (Assistant professor of marketing) [author.] | Perreault, William D., Jr [author.] | McCarthy, E. Jerome (Edmund Jerome) [author.].

Edition: 18 edition.International student edition.Publisher: New York, NY : McGraw Hill LLC, [2024]Availability: Items available for loan: Taylor's Library-TC [Call number: 658.8 CAN 2024] (1).
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Foundations of marketing / William M. Pride, Texas A & M University, O.C. Ferrell, Auburn University.

by Pride, William M, 1942- [author.] | Ferrell, O. C [author.].

Edition: Ninth edition.Publisher: Boston, MA : Cengage, [2022]Availability: Items available for loan: Taylor's Library-TC [Call number: 658.8 PRI 2022] (1).
Principles of marketing / Philip Kotler ... [et al.]

by Kotler, Philip.

Edition: 2nd ed.Publisher: [Frenchs Forest, N.S.W.] : Prentice Hall, c2003Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 PRI] (11).
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