|
|
|
Word of mouth marketing [electronic resource] : how smart companies get people talking / Andy Sernovitz.
by Sernovitz, Andy | ebrary, Inc. Publisher: Chicago : Kaplan Pub., c2006Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan:
[Call number: 659.13/3]
(1).
|
|
|
|
Marketing on the Internet [electronic resource] : seven steps to building the Internet into your business / Jan Zimmerman.
by Zimmerman, Jan | ebrary, Inc. Edition: 6th ed.Publisher: Gulf Breeze, Fla. : Maximums Press, c2002Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan:
[Call number: 658.8/4]
(1).
|
|
|
|
Breaking up America [electronic resource] : advertisers and the new media world / Joseph Turow.
by Turow, Joseph | ebrary, Inc. Publisher: Chicago : University of Chicago Press, 1997Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan:
[Call number: 659.1/042]
(2).
|
|
|
|
What sticks [electronic resource] / Rex Briggs, Greg Stuart.
by Briggs, Rex, 1971- | Stuart, Greg, 1959- | ebrary, Inc. Publisher: Chicago : Kaplan Pub., c2006Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan:
[Call number: 658.8/4]
(1).
|
|
|
|
Manager's guide to marketing, advertising, and publicity / Barry Callen.
by Callen, Barry. Publisher: New York : McGraw-Hill, c2010Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 CAL 2010]
(1).
|
|
|
|
In search of the obvious [electronic resource] : the antidote for today's marketing mess / Jack Trout.
by Trout, Jack | ebrary, Inc. Publisher: Hoboken, N.J. : John Wiley, c2008Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan:
[Call number: 658.8]
(1).
|
|
|
|
One-to-one web marketing [electronic resource] : build a relationship marketing strategy one customer at a time / Cliff Allen, Deborah Kania, Beth Yaeckel.
by Allen, Cliff, 1948- | Kania, Deborah, 1963- | Yaeckel, Beth | Allen, Cliff, 1948-. Internet world guide to one-to-one Web marketing | ebrary, Inc. Edition: 2nd ed.Publisher: New York : John Wiley, 2001Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan:
[Call number: 658.8/4]
(1).
|
|
|
|
Brandchild [electronic resource] : remarkable insights into the minds of today's global kids and their relationships with brands / Martin Lindstrom with Patricia B. Seybold.
by Lindström, Martin, 1970- | Seybold, Patricia B | ebrary, Inc. Publisher: London ; Sterling, VA : Kogan Page, 2003Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan:
[Call number: 658.8/34/083]
(1).
|
|
|
|
Web advertising [electronic resource] : new forms of communication on the Internet / Anja Janoschka.
by Janoschka, Anja | ebrary, Inc. Publisher: Philadelphia, PA : John Benjamins, 2004Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan:
[Call number: 659.14/4]
(1).
|
|
|
|
Using qualitative research in advertising : strategies, techniques, and applications / Margaret A. Morrison ... [et al.]
by Morrison, Margaret A. Publisher: Thousand Oaks, Calif. : SAGE, c2002Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1072 USI]
(1).
|
|
|
|
Designing brand experiences / by Robin Landa.
by Landa, Robin. Publisher: Clifton Park, NY : Thomson/Delmar Learning, c2006Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 LAN]
(1).
|
|
|
|
Bottom-up marketing / by Al Ries and Jack Trout.
by Ries, Al | Trout, Jack. Publisher: New York : McGraw-Hill, c1989Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 RIE]
(1).
|
|
|
|
The digital handshake [electronic resource] : seven proven strategies to grow your business using social media / Paul Chaney.
by Chaney, Paul, 1955-. Publisher: Hoboken, N.J. : Wiley & Sons, c2009Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8/72]
(1).
|
|
|
|
It's not who you know, it's who knows you! [electronic resource] : the small business guide to raising your profits by raising your profile / David Avrin.
by Avrin, David. Publisher: Hoboken, N.J. : John Wiley, c2010Other title: It is not who you know, it is who knows you!.Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8]
(1).
|
|
|
|
Web copy that sells [electronic resource] : the revolutionary formula for creating killer copy that grabs their attention and compels them to buy / Maria Veloso.
by Veloso, Maria. Edition: 2nd ed.Publisher: New York : American Management Association, c2009Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8/72]
(1).
|
|
|
|
The findability formula [electronic resource] : the easy, non-technical approach to search engine marketing / Heather Lutze.
by Lutze, Heather, 1969-. Publisher: Hoboken, N.J. : John Wiley, c2009Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8/72]
(1).
|
|
|
|
World wide rave [electronic resource] : creating triggers that get millions of people to spread your ideas and share your stories / David Meerman Scott.
by Scott, David Meerman. Publisher: Hoboken, N.J. : John Wiley, c2009Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 650.1]
(1).
|
|
|
|
Prove it before you promote it [electronic resource] : how to take the guesswork out of marketing / Steve Cuno.
by Cuno, Steve, 1954-. Publisher: Hoboken, N.J. : John Wiley, c2009Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8/3]
(1).
|
|
|
|
Gimme! [electronic resource] : the human nature of successful marketing / John Hallward.
by Hallward, John, 1961-. Publisher: Hoboken, N.J. : John Wiley, c2007Other title: Human nature of successful marketing.Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8]
(1).
|
|
|
|
Rigorous magic : communication ideas and their application / Jim Taylor & Steve Hatch.
by Taylor, Jim, 1964- | Hatch, Steve. Publisher: Chichester, England : John Wiley, c2007Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8101 TAY]
(1).
|
