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Accidental branding : how ordinary people build extraordinary brands / David Vinjamuri.
by Vinjamuri, David, 1964-. Publisher: Hoboken, N.J. : John Wiley, c2008Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 VIN]
(1).
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Tourism marketing : an Asia-Pacific perspective / Cathy Hsu ... [et al.]
by Hsu, Cathy. Publisher: Milton, Qld. : John Wiley & Sons (Australia), 2008Availability: Items available for loan: Taylor's Library-TU
[Call number: 338.4791 TOU]
(1).
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The market research toolbox : a concise guide for beginners / Edward F. McQuarrie.
by McQuarrie, Edward F. Edition: 2nd ed.Publisher: Thousand, Oaks, Calif. : SAGE, c2006Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.83 MAC]
(1).
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Business-to-business market research / Martin P. Block, Tamara S. Block.
by Block, Martin P, 1946- | Block, Tamara Brezen. Edition: 2nd ed.Publisher: Mason, Ohio : Texere, c2005Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.804 BLO]
(3).
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Marketing management / Philip Kotler, Kevin Lane Keller.
by Kotler, Philip | Keller, Kevin Lane, 1956-. Edition: 13th edition, international editionPublisher: Upper Saddle River, N.J. : Pearson Prentice Hall, [2009]Copyright date: ©2009Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 KOT 2009]
(4).
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Onward : how Starbucks fought for its life without losing its soul / Howard Schultz with Joanne Gordon
by Schultz, Howard | Gordon, Joanne. Publisher: New York : Rodale, 2011Availability: Items available for loan: Taylor's Library-TU
[Call number: 647.9573 SCH 2011]
(1).
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Journal of promotion management [electronic resource]. Source: Academic Source CompletePublisher: Binghamton, N.Y. : Haworth Press Online access: Abstracts Available: Jan 2004- Available on EBSCOhost. Availability: No items available
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The CLIA guide to the cruise industry / Marc Mancini.
by Mancini, Marc, 1946- | Cruise Lines International Association. Publisher: Clifton Park, NY : Delmar Pub, c2011Other title: Guide to the cruise industry.Availability: Items available for loan: Taylor's Library-TU
[Call number: 910.45 MAN 2011]
(1).
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Marketing management : a strategic decision-making approach / John W. Mullins, Orville C. Walker Jr.
by Mullins, John W. (John Walker) | Walker, Orville C. Edition: 7th ed.Publisher: Boston : McGraw-Hill/Irwin, c2010Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 MAR]
(1).
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Business, not politics [electronic resource] : the making of the gay market / Katherine Sender.
by Sender, Katherine | ebrary, Inc. Publisher: New York : Columbia University Press, c2004Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan:
[Call number: 658.8/0086/64]
(1).
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Relationship marketing in professional services [electronic resource] : a study of agency-client dynamics in the advertising sector / Aino Halinen.
by Halinen, Aino, 1961- | ebrary, Inc. Publisher: London ; New York : Routledge, 1997Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan:
[Call number: 659.1/068/8]
(1).
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Perspectives on marketing / Jason I. Miletsky, Michael Hand.
by Miletsky, Jason I | Hand, Michael. Publisher: Boston, MA : Course Technology Cengage Learning, c2009Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 MIL 2009]
(1).
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Learning from winners : how the ARF David Ogilvy Award winners use market research to create advertising success / Raymond Pettit.
by Pettit, Raymond C. Publisher: New York : ARF : Lawrence Erlbaum Associates, Taylor & Francis, c2008Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.83 PET]
(1).
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Capturing customers.com [electronic resource] : radical strategies for selling and marketing in a wired world / by George Columbo.
by Colombo, George W | ebrary, Inc. Publisher: Franklin Lakes, NJ : Career Press, c2001Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan:
[Call number: 658.8/4]
(1).
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Constructing the persuasive portfolio : the only primer you'll ever need / Margaret Fletcher.
by Fletcher, Margaret, 1969-. Publisher: New York : Routledge, 2016Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 720.2]
(1).
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Journal of restaurant & foodservice marketing [electronic resource]. Source: Hospitality & Tourism CompletePublisher: Binghamton, N.Y. : Food Products Press, 1994-[2001]Other title: Journal of restaurant and foodservice marketing | Journal of restaurant & food service marketing.Online access: Full text available: Mar 2000-Sep 2001. Available on EBSCOhost. Availability: No items available
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Journal of foodservice business research [electronic resource]. Source: Academic Source CompletePublisher: Binghamton, NY : Haworth Press : Food Products Pess, c2002-Other title: Foodservice business research | Journal of food service business research.Online access: Abstracts Available: Dec 2002- Available on EBSCOhost. Availability: No items available
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Journal of food products marketing [electronic resource]. Source: Academic Source CompletePublisher: Binghamton, N.Y. : Haworth Press Online access: Abstracts Available: Jul 2003- Available on EBSCOhost. Availability: No items available
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Journal of hospitality & leisure marketing [electronic resource]. Source: Academic Source CompletePublisher: Binghamton, N.Y. : Haworth Press Other title: Journal of hospitality and leisure marketing.Online access: Abstracts Available: Apr 2003-Nov 2006 Available on EBSCOhost. Availability: No items available
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JMR, Journal of marketing research [electronic resource].
by American Marketing Association. Source: Communication & Mass Media CompletePublisher: [Chicago, American Marketing Association] Other title: Journal of marketing research.Online access: Full text available: Feb 1964-. Available on EBSCOhost. Availability: No items available
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