Taylor's Library

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The digital revolution / Alan Charlesworth.

by Charlesworth, Alan, 1956-.

Edition: 1st American ed.Publisher: New York, N.Y. : DK Pub., 2009Availability: Items available for loan: Taylor's Library-TU [Call number: 658.872 CHA 2009] (1).
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Marketing in the new media / Holly Berkley.

by Berkley, Holly.

Edition: 2nd ed.Publisher: Bellingham, WA : Self-Counsel Press, 2009Availability: Items available for loan: Taylor's Library-TU [Call number: 658.872 BER 2009] (1).
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POP! : create the perfect pitch, title, and tagline for anything / Sam Horn.

by Horn, Sam.

Publisher: New York : Perigee, 2009Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 HOR 2009] (1).
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Google income : how anyone of any age, location, and/or background can build a highly profitable online business with Google / by Bruce C. Brown.

by Brown, Bruce C. (Bruce Cameron), 1965-.

Publisher: Ocala, FL : Atlantic Pub. Group, 2009Availability: Items available for loan: Taylor's Library-TU [Call number: 658.872 BRO 2009] (1).
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Guerrilla marketing in 30 days / Jay Conrad Levinson and Al Lautenslager.

by Levinson, Jay Conrad | Lautenslager, Al.

Edition: 2nd ed.Publisher: [Irvine, Calif.] : Entrepreneur Press, 2009Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 LEV 2009] (1).
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Handbook of research on mobile marketing management / [edited by] Key Pousttchi, Dietmar G. Wiedemann.

by Pousttchi, Key, 1970- | Wiedemann, Dietmar G, 1977-.

Publisher: Hershey, PA : Business Science Reference, c2010Availability: Items available for loan: Taylor's Library-TU [Call number: 658.872 HAN 2010] (1).
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How to say it : marketing with new media : a guide to promoting your small business using websites, E-zines, blogs, and podcasts / Lena Claxton and Alison Woo.

by Claxton, Lena | Woo, Alison.

Edition: 1st ed.Publisher: New York : Prentice Hall Press, 2008Availability: Items available for loan: Taylor's Library-TU [Call number: 658.872 CLA 2008] (1).
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Word-of-mouth advertising, online and off : how to spark buzz, excitement, and free publicity for your business or organization with little or no money / by Lynn Thorne.

by Thorne, Lynn, 1967-.

Publisher: Ocala, Fla. : Atlantic Pub. Group, c2008Availability: Items available for loan: Taylor's Library-TU [Call number: 659.133 THO 2008] (1).
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Outrageous advertising that's outrageously successful / Bill Glazer ; foreword by Dan Kennedy.

by Glazer, Bill | Kennedy, Dan S, 1954-.

Publisher: New York : Glazer-Kennedy Publishing, c2009Availability: Items available for loan: Taylor's Library-TU [Call number: 659.113 GLA 2009] (1).
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Brands, consumers, symbols, & research : Sidney J. Levy on marketing / Sidney J. Levy ; compiled by Dennis W. Rook.

by Levy, Sidney J, 1921- | Rook, Dennis W.

Publisher: Thousand Oaks, CA : SAGE, c1999Other title: Brands, consumers, symbols, and research.Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8243 LEV 1999] (1).
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Pay-per-click search engine marketing : an hour a day / David Szetela, Joseph Kerschbaum

by Szetela, David, 1954- | Kerschbaum, Joseph, 1976-.

Publisher: Indianapolis : Wiley, c2010Availability: Items available for loan: Taylor's Library-TU [Call number: 658.872 SZE 2010] (1).
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All you need is a good idea! : how to create marketing messages that actually get results / Jay H. Heyman.

by Heyman, Jay H, 1939-.

Publisher: Hoboken, N.J. : Wiley, c2008Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 HEY 2008] (1).
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Streetwise meeting and event planning : from trade shows and conventions to fundraisers and galas--everything you need for a successful business event / Joe LoCicero.

by LoCicero, Joe.

Publisher: Avon, Mass. : Adams media, c2008Other title: Meeting and event planning.Availability: Items available for loan: Taylor's Library-TU [Call number: 658.456 LOC 2008] (1).
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The media handbook : a complete guide to advertising media selection, planning, research, and buying / Helen Katz.

by Katz, Helen E.

Edition: 4th ed.Publisher: New York, N.Y. : Routledge, c2010Availability: Items available for loan: Taylor's Library-TU [Call number: 659 KAT 2010] (3).
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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.

by Belch, George E. (George Edward), 1951- | Belch, Michael A.

Edition: 9th ed.Publisher: New York : McGraw-Hill/Irwin, c2012Availability: Items available for loan: Taylor's Library-TU [Call number: 659.1 BEL 2012] (1).
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The Dentsu way : secrets of cross switch marketing from the world's most innovative advertising agency / Kotaro Sugiyama, Tim Andree and the Dentsu Cross Switch Team.

by Sugiyama, Kotaro | Andree, Tim.

Publisher: New York : McGraw-Hill, c2011Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 SUG 2011] (1).
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Emoti-coms : a marketing guide to communicating through emotions : from shouting to singing your message / Xavier Quattrocchi-Oubradous & Charles Bal.

by Quattrocchi-Oubradous, Xavier | Bal, Charles.

Publisher: Petersfield : Harriman House, 2011Other title: Emoti-coms : from shouting to singing your message.Availability: Items available for loan: Taylor's Library-TU [Call number: 659.1019 QUA 2011] (1).
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Using qualitative research in advertising : strategies, techniques, and applications / Margaret A. Morrison ... [et al.]

by Morrison, Margaret A.

Edition: 2nd ed.Publisher: Thousand Oaks, Calif. : SAGE, c2012Availability: Items available for loan: Taylor's Library-TU [Call number: 659.1072 USI 2012] (3).
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Understanding brands [videorecording]

by Breitenmoser, Kurt | Preston, Luke | Dunn, Andrew | Video Education Australasia.

Publisher: Bendigo, Vic. : VEA, 2010Availability: Items available for loan: Taylor's Library-TC [Call number: 658.827 UND 2010] (1).
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Destination brands : managing place reputation / [edited by] Nigel Morgan, Annette Pritchard, Roger Pride.

by Pritchard, Annette | Pride, Roger | Morgan, Nigel.

Edition: 3rd ed.Publisher: Oxford : Butterworth-Heinemann, c2011Availability: Items available for loan: Taylor's Library-TU [Call number: 338.47910688 DES 2011] (1).
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