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Engagement marketing [electronic resource] : how small business wins in a socially connected world / Gail F. Goodman.
by Goodman, Gail F, 1960-. Publisher: Hoboken, N.J. : Wiley, c2012Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8/72]
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Marketing in the age of Google [electronic resource]: your online strategy IS your business strategy / Vanessa Fox.
by Fox, Vanessa, 1972-. Edition: Rev. and updatedPublisher: Hoboken, N.J. : Wiley, 2012Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8/72]
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Trust me I'm lying : confessions of a media manipulator / Ryan Holiday.
by Holiday, Ryan. Publisher: New York, NY : Portfolio, c2012Other title: Trust me I am lying.Availability: Items available for loan: Taylor's Library-TC
[Call number: 659.202856752 HOL 2012]
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Direct marketing in practice [electronic resource] / Brian Thomas and Matthew Housden.
by Thomas, Brian, 1938- | Housden, Matthew | Chartered Institute of Marketing. Publisher: Oxford ; Boston : Butterworth-Heinemann, c2002Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8/4]
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Business administration management and entrepreneurship [electronic resource] / Lela Shin, Gilm Santoro.
by Shin, Lela | Santoro, Gilma. Edition: 1st ed.Publisher: Delhi : College Publishing House, c2012Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658]
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Pharmaceutical marketing in India : concepts strategy cases / Subba Rao Chaganti.
by Chaganti, Subba Rao. Publisher: Hyderabad : PharmaMed Press, c2007 [reprinted 2011]Availability: Items available for loan: Taylor's Library-TU
[Call number: 338.476151 CHA 2011]
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Direct and digital marketing in practice / Brian Thomas, Matthew Housden.
by Thomas, Brian, 1938- | Housden, Matthew. Edition: 2nd ed.Publisher: London : A. & C. Black, 2011Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.872 THO 2011]
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Tribal marketing, tribal branding [electronic resource] : brand co-creation and the future of marketing / by Brendan Richardson.
by Richardson, Brendan. Publisher: New York : Palgrave Macmillan, 2013Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8]
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Basic marketing : a marketing strategy planning approach / William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy.
by Perreault, William D., Jr | Cannon, Joseph P. (Assistant professor of marketing) | McCarthy, E. Jerome (Edmund Jerome). Edition: 19 edition, International student editionPublisher: New York, NY : McGraw-Hill/Irwin, [2014]Copyright date: ©2014Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 PER 2014]
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Hospitality marketing [electronic resource] : an introduction / David Bowie and Francis Buttle.
by Bowie, David, 1951- | Buttle, Francis. Publisher: Amsterdam ; Boston : Elsevier Butterworth-Heinemann, 2004Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 647.940688]
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Marketing research / David A. Aaker ... [et al.]
by Aaker, David A. (David Allen), 1938-. Edition: 11th ed.Publisher: [Singapore] : John Wiley & Sons Singapore, c2013Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.83 MAR 2013]
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Marketing plans : a complete guide in pictures / Malcolm McDonald and Peter Morris.
by McDonald, Malcolm | Morris, Peter, 1931-. Edition: 4th ed.Publisher: Chichester : Wiley, 2012Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.802 MAC 2012]
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The law and practice of international trade / Carole Murray, David Holloway, Daren Timson-Hunt ; with a specialist cotribution from Giles Dixon.
by Murray, Carole | Holloway, David, 1970- | Timson-Hunt, Daren | Schmitthoff, Clive M. (Clive Macmillan), 1903-1990. Edition: 12th ed.Publisher: London : Sweet & Maxwell/Thomson Reuters, 2012Other title: Schmitthoff : the law and practice of international trade | Schmitthoff's international trade.Availability: Items available for loan: Taylor's Library-TU
[Call number: 343.410878 MUR 2012]
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The financial services marketing handbook [electronic resource] : tactics and techniques that produce results / Evelyn Ehrlich and Duke Fanelli.
by Ehrlich, Evelyn, 1950- | Fanelli, Duke, 1954-. Publisher: Hoboken, NJ : Bloomberg Press, c2012Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 332.1068/8]
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The experience effect for small business [electronic resource] : big brand results with small business resources / by Jim Joseph.
by Joseph, Jim, 1963-. Publisher: Cupertino, Calif. : Happy About, c2012Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8/27]
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Small business marketing kit for dummies [electronic resource] / by Barbara Findlay Schenck.
by Schenck, Barbara Findlay. Edition: 3rd ed.Publisher: Hoboken, N.J. : Chichester : Wiley ; John Wiley [distributor], c2012Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8]
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Encyclopedia of public relations / edited by Robert L. Heath.
by Heath, Robert L. (Robert Lawrence), 1941- [editor.]. Edition: 2nd edition.Publisher: Thousand Oaks, California : SAGE Publications, Inc., [2013]Copyright date: ©2013Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 659.203]
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Ethical issues in communication professions [electronic resource] : new agendas in communication / [edited by] Minette E. Drumwright.
by Drumwright, Minette E. Publisher: Hoboken : Taylor and Francis, 2013Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 302.23]
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Strategic marketing / Todd Mooradian, Kurt Matzler, Lawrence J. Ring.
by Mooradian, Todd A | Matzler, Kurt | Ring, Lawrence J. Publisher: Upper Saddle River, N.J. : Pearson Education, c2012Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.802 MOO 2012]
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Dynamic identities : how to create a living brand / by Irene van Nes.
by Nes, Irene van. Publisher: Amsterdam : BIS Publishers, c2012Availability: Items available for loan: Taylor's Library-TU
[Call number: 741.6 NES 2012]
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