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Business intelligence for new-generation managers [electronic resource] : current avenues of development / edited by Jörg H. Mayer, Reiner Quick.
by Mayer, Jörg H | Quick, Reiner | SpringerLink (Online service). Source: Springer eBooksPublisher: Cham : Springer International Publishing : Imprint: Springer, 2015Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.83]
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Coloring your brand / Dopress books ; English editors, Jenny Qiu, Vera Pan.
by Qiu, Jenny | Pan, Vera | Dopress Books (Firm). Edition: Asian editionDistributor: Singapore : Basheer Graphic Books, [2013]Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 COL 2013]
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100 ideas that changed advertising / Simon Veksner.
by Veksner, Simon. Publisher: London : Laurence King Publishing, 2015Other title: One hundred ideas that changed advertising.Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1 VEK 2015]
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SMEs in an era of globalization [electronic resource] : international business and market strategies / by Ilan Bijaoui.
by Bijaoui, Ilan | SpringerLink (Online service). Source: Springer eBooksPublisher: New York : Palgrave Macmillan US : Imprint: Palgrave Pivot, 2017Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8]
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Unbrandable : how to succeed in the new brand place / Adam N. Stone.
by Adz, King, 1969-. Publisher: London : Thames & Hudson, 2015Copyright date: ©2015Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 ADZ 2015]
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Business project management and marketing [electronic resource] : mastering business markets / edited by Michael Kleinaltenkamp, Wulff Plinke, Ingmar Geiger.
by Kleinaltenkamp, Michael | Plinke, Wulff | Geiger, Ingmar | SpringerLink (Online service). Source: Springer eBooksPublisher: Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer, 2016Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8]
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Do not disturb : hotel graphics & branding / edited and produced by Sandu Publishing ; chief editor, Wang Shaoqiang.
by Wang, Shaoqiang | Sandu Publishing. Publisher: Singapore : Page One, 2014Availability: Items available for loan: Taylor's Library-TU
[Call number: 741.6 DON 2014]
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Encyclopedia of tourism [electronic resource] / edited by Jafar Jafari, Honggen Xiao.
by Jafari, Jafar | Xiao, Honggen | SpringerLink (Online service). Source: Springer eBooksPublisher: Cham : Springer International Publishing : Imprint: Springer, 2016Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8]
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Nontraditional media in marketing and advertising / Robyn Blakeman.
by Blakeman, Robyn, 1958-. Publisher: Los Angeles : SAGE, [2014]Copyright date: ©2014Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.87 BLA 2014]
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Social media management [electronic resource] : technologies and strategies for creating business value / by Amy Van Looy.
by Van Looy, Amy | SpringerLink (Online service). Source: Springer eBooksPublisher: Cham : Springer International Publishing : Imprint: Springer, 2016Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658]
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Islamic marketing [electronic resource] : understanding the socio-economic, cultural, and politico-legal environment / by Čedomir Nestorović.
by Nestorović, Čedomir | SpringerLink (Online service). Source: Springer eBooksPublisher: Cham : Springer International Publishing : Imprint: Springer, 2016Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8]
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Consumer behavior in Asia / Hellmut Schutte with Deanna Ciarlante.
by Schütte, Hellmut | Ciarlante, Deanna. Edition: 1st editionPublisher: London : Macmillan Press, 1998Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8342095 SCH]
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Open tourism [electronic resource] : open innovation, crowdsourcing and co-creation challenging the tourism industry / edited by Roman Egger, Igor Gula, Dominik Walcher.
by Egger, Roman | Gula, Igor | Walcher, Dominik | SpringerLink (Online service). Edition: 1st ed. 2016.Source: Springer eBooksPublisher: Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer, 2016Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.514]
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Media consumption in Malaysia : a hermeneutics of human behaviour / Tony Wilson.
by Wilson, Tony, 1947- [author.]. Publisher: London ; New York : Routledge, 2015Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 302.2309595]
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The Routledge companion to advertising and promotional culture [electronic resource] / edited by Matthew P. McAllister, Emily West.
by McAllister, Matthew P | West, Emily. Publisher: New York, NY : Routledge, 2013Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 659.1]
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Marketplace lifestyles in an age of social media [electronic resource] : theory and methods / by Lynn R. Kahle and Pierre Valette-Florence.
by Kahle, Lynn R | Valette-Florence, Pierre. Publisher: Armonk, N.Y. : M.E. Sharpe, 2011Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.834019]
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Television brandcasting : the return of the content-promotion hybrid / Jennifer Gillan.
by Gillan, Jennifer. Publisher: New York ; London : Routledge, 2015Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 384.550973]
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The social media marketing book [electronic resource] / Dan Zarrella.
by Zarrella, Dan. Edition: 1st ed.Publisher: Beijing ; Sebastopol, Calif. : O'Reilly, c2010Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.054678]
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Integrated marketing communications / Bill Chitty, Edwina Luck, Nigel Barker, Michael Valos, Terence A Shimp.
by Chitty, William | Luck, Edwina | Barker, Nigel | Valos, Michael | Shimp, Terence A. Edition: 4th edition.Publisher: South Melbourne, Victoria : Cengage Learning Australia Pty Limited, [2015]Copyright date: ©2015Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.802 CHI 2015]
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Social media : dominating strategies for social media marketing with Twitter, Facebook, YouTube, LinkedIn and Instagram / Michael Richards.
by Richards, Michael. Publisher: [California? : Michael Richards?], [2014]Copyright date: ©2014Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.872 RIC 2014]
(3). Items available for reference: Taylor's Library-TU
[Call number: 658.872 RIC 2014]
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