Taylor's Library

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Global marketing management / Masaaki Kotabe, Kristiaan Helsen.

by Kotabe, Masaaki | Helsen, Kristiaan.

Edition: 6th edition.Publisher: Hoboken, NJ : John Wiley and Sons, Inc., [2014]Copyright date: ©2014Availability: Items available for loan: Taylor's Library-TU [Call number: 658.84 KOT 2014] (3).
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The nonprofit marketing guide : high-impact, low-cost ways to build support for your good cause / Kivi Leroux Miller ; foreword by Katya Andresen.

by Leroux Miller, Kivi, 1969-.

Publisher: San Francisco, CA : Jossey-Bass, c2010Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 LER 2010] (1).
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Sensory marketing : research on the sensuality of products / editor, Aradhna Krishna.

by Krishna, Aradhna.

Publisher: New York : Routledge, 2010Availability: Items available for loan: Taylor's Library-TU [Call number: 658.80019 SEN 2010] (1).
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Marketing in action : an Australian marketing simulation / Leo Bonnarens, Sara Denize

by Bonnarens, Leo | Denize, Sara Marion, 1962-.

Publisher: Homewood, Ill. ; Sydney : Irwin 1992Availability: Items available for loan: Taylor's Library-TU [Call number: 658.800285 BON] (1).
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Marketing : principles & strategy / Henry Assael

by Assael, Henry.

Edition: 2nd ed.Publisher: Fort Worth, Tex : The Dryden Press, c1993Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 ASS] (1).
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Marketing / Philip Kotler ... [et al.]

by Kotler, Philip | Brown, Linden | Adam, Stewart | Burton, Suzan.

Edition: 7th ed.Publisher: Frenchs Forest, N.S.W. : Pearson Education Australia, c2007Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 MAR 2007] (11).
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Tourism marketing / Manjula Chaudhary.

by Chaudhary, Manjula, 1963-.

Publisher: New Delhi, India : Oxford University Press, c2010Availability: Items available for loan: Taylor's Library-TU [Call number: 338.4791 CHA 2010] (1).
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Marketing management : strategy and cases / Douglas J. Dalrymple, Leonard J. Parsons

by Dalrymple, Douglas J | Parsons, Leonard J.

Edition: 5th ed., Int ed.Publisher: N.Y. : John Wiley, c1990Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 DAL] (1).
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The impulse economy : understanding mobile shoppers and what makes them buy / Gary Schwartz.

by Schwartz, Gary, 1964-.

Publisher: New York : Atria Books, c2011Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8342 SCH 2011] (1).
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The Marketing mavens / Noel Capon.

by Capon, Noel.

Edition: 1st ed.Publisher: New York : Crown Business, c2007Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 CAP] (1).
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Principles of marketing / Charles W. Lamb, Joseph F. Hair, Carl McDaniel

by Lamb, Charles W | Hair, Joseph F., Jr, 1944- | McDaniel, Carl, Jr, 1941-.

Edition: 2nd ed.Publisher: Cincinnati, Ohio : South-Western, c1994Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 LAM] (1).
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Marketing : Australia and New Zealand / Philip Kotler ... [et al.]

by Kotler, Philip.

Edition: 3rd ed.Publisher: Sydney : Prentice Hall Australia, c1994Availability: Items available for loan: Taylor's Library-TU [Call number: 658.800994 MAR] (5).
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Marketing : concepts and strategies / Janet R. McColl-Kennedy ... [et al.]

by McColl-Kennedy, Janet R. (Janet Ruth), 1958-.

Publisher: South Melbourne, Vic. : Thomas Nelson Australia, 1994Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 MAR] (2).
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