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Winning in emerging markets : a road map for strategy and execution / Tarun Khanna, Krishna G. Palepu ; with Richard J. Bullock.
by Khanna, Tarun | Palepu, Krishna G, 1954-. Publisher: Boston, Mass. : Harvard Business Press, c2010Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.4012 KHA 2010]
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Winning the customer : turn consumers into fans and get them to spend more / Lou Imbriano, Elizabeth King.
by Imbriano, Lou | King, Elizabeth. Publisher: New York, N.Y. : McGraw-Hill, c2012Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.802 IMB 2012]
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Auditing social media : a governance and risk guide / Peter R. Scott, J. Mike Jacka.
by Scott, Peter R, 1964- | Jacka, J. Mike. Publisher: Hoboken, N.J. : John Wiley, c2011Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.872 SCO 2011]
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Chasing youth culture and getting it right : how your business can profit by tapping into today's most powerful trendsetters and tastemakers / Tina Wells.
by Wells, Tina, 1980-. Publisher: Hoboken, N.J. : John Wiley, c2011Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8342 WEL 2011]
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The strategy and tactics of pricing : a guide to growing more profitably / Thomas T. Nagle, John E. Hogan, Joseph Zale.
by Nagle, Thomas T, 1951- | Hogan, John E | Zale, Joseph. Edition: 5th ed.Publisher: Upper Saddle River, N.J. : Pearson, 2011Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.816 NAG 2011]
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Digital impact : the two secrets to online marketing success / Vipin Mayar, Geoff Ramsey.
by Mayar, Vipin, 1962- | Ramsey, Geoff, 1959-. Publisher: Hoboken, N.J. : John Wiley, c2011Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.872 MAY 2011]
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Engage! : the complete guide for brands and businesses to build, cultivate, and measure success in the new web / Brian Solis.
by Solis, Brian. Edition: Rev. & updated.Publisher: Hoboken, N.J. : John Wiley, c2011Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.872 SOL 2011]
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Kick-ass business & marketing secrets : how to blitz your competition / Bob Pritchard.
by Pritchard, Bob. Publisher: Hoboken, N.J. : John Wiley, c2011Other title: Kick-ass business & marketing secrets | Kick-ass business and marketing secrets.Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 PRI 2011]
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Listen first! : turning social media conversations into business advantage / Stephen D. Rappaport.
by Rappaport, Stephen D, 1952-. Publisher: Hoboken, N.J. : John Wiley, c2011Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.872 RAP 2011]
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Marketing plans for services : a complete guide / Malcolm McDonald, Adrian Payne, and Pennie Frow.
by McDonald, Malcolm | Payne, Adrian | Frow, Pennie. Edition: 3rd ed.Publisher: Chichester, West Sussex : Wiley, 2011Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.802 MAC 2011]
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Mastering the world of marketing : the ultimate training resource from the biggest names in marketing / Eric Taylor, David Riklan.
by Taylor, Eric, 1963- | Riklan, David, 1961-. Publisher: Hoboken, N.J. : Wiley, 2011Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 TAY 2011]
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Selling for dummies / by Tom Hopkins.
by Hopkins, Tom. Edition: 3rd ed.Publisher: Hoboken, N.J. : Wiley, c2011Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.85 HOP 2011]
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Facebook advertising for dummies / by Paul Dunay, Richard Krueger, and Joel Elad.
by Dunay, Paul | Krueger, Richard | Elad, Joel. Publisher: Hoboken, N.J. : Wiley Pub., c2011Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.872 DUN 2011]
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Nonprofit guide to going green / Ted Hart, Adrienne D. Capps, Matthew Bauer.
by Hart, Ted, 1964- | Capps, Adrienne D | Bauer, Matthew, 1966-. Publisher: Hoboken, N.J. : John Wiley, c2010Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.4083 HAR 2010]
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Social boom! : how to master business social media to brand yourself, sell yourself, sell your product, dominate your industry market, save your butt, rake in the cash, and grind your competition into the dirt--by the global authority on sales, attitude, trust, and loyalty / Jeffrey Gitomer.
by Gitomer, Jeffrey H. Publisher: Upper Saddle River, N.J. : FT Press, c2011Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.872 GIT 2011]
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Ultimate guide to search engine optimization : drive traffic, boost conversion rates, and make lots of money / Jon Rognerud.
by Rognerud, Jon. Edition: 2nd ed.Publisher: [Irvine, Calif.] : Entrepreneur Press, 2011Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.872 ROG 2011]
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The vibe : the marketing handbook for every product, service, and industry / Gary Bertwistle.
by Bertwistle, Gary. Publisher: Milton, Qld. : Wrightbooks, 2010Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 BER 2010]
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The marketing agency blueprint : the handbook for building hybrid PR, SEO, content, advertising, and web firms / Paul Roetzer.
by Roetzer, Paul, 1978-. Publisher: Hoboken, N.J. : John Wiley, c2012Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 ROE 2012]
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Naked marketing : how the 4Ps have destroyed business and what to do about it / Sue Nelson.
by Nelson, Sue. Publisher: Gloucestershire, GL : Management Books 2000, 2010Availability: Items available for loan: Taylor's Library-TC
[Call number: 658.8 NEL 2010]
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Positioning for architecture and design firms / Jack Reigle.
by Reigle, Jack. Publisher: Hoboken, N.J. : John Wiley, c2011Availability: Items available for loan: Taylor's Library-TU
[Call number: 720.68 REI 2011]
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