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Truth, lies, and advertising : the art of account planning / by Jon Steel.
by Steel, Jon. Publisher: New York : Wiley, c1998Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.111 STE 1998]
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Permission marketing / Seth Godin.
by Godin, Seth. Publisher: London : Pocket, 2007Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.113 GOD 2007]
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Where the suckers moon : the life and death of an advertising campaign / Randall Rothenberg.
by Rothenberg, Randall. Publisher: New York : Vintage Books, c1994Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.196292222 ROT 1995]
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Advertising next : 150 winning campaigns for the new communications age / Tom Himpe.
by Himpe, Tom. Publisher: London : Thames & Hudson, c2008Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.113 HIM 2008]
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Ads to icons : how advertising succeeds in a multimedia age / Paul Springer.
by Springer, Paul. Edition: 2nd ed.Publisher: London ; Philadelphia : Kogan Page, 2009Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.113 SPR 2009]
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Outrageous advertising that's outrageously successful / Bill Glazer ; foreword by Dan Kennedy.
by Glazer, Bill | Kennedy, Dan S, 1954-. Publisher: New York : Glazer-Kennedy Publishing, c2009Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.113 GLA 2009]
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100 best in advertising 2011 Publisher: New York : Graphis, 2010Other title: One hundred best in advertising 2011 | Graphis 100 best in advertising 2011.Availability: Items available for loan: Taylor's Library-TU
[Call number: 741.6705 ONE 2011]
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Creative strategies : idea management for marketing, advertising, media and design / Mario Pricken.
by Pricken, Mario [author.]. Publisher: New York, N.Y. : Thames & Hudson, 2010Copyright date: ©2009 Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1 PRI 2010]
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Guerrilla advertising 2 : more unconventional brand communication / Gavin Lucas.
by Lucas, Gavin, 1975-. Publisher: London : Laurence King, 2011Other title: Guerrilla advertising two.Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.113 LUC 2011]
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Ideation / Nik Mahon.
by Mahon, Nik. Publisher: Lausanne : AVA Academia, 2011Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1 MAH 2011]
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How 30 great ads were made : from idea to campaign / Eliza Williams.
by Williams, Eliza. Publisher: London : Laurence King, 2012Other title: How thirty great ads were made.Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.113 WIL 2012]
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The big book of curiosity Edition: 2nd ed.Publisher: [Kuala Lumpur] : Universal McCann, [2010]Availability: Items available for loan: Taylor's Library-TC
[Call number: 659.113 BIG 2010]
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The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns / Pete Barry.
by Barry, Pete (Pete S.). Edition: 2nd ed., rev. & expanded.Publisher: London : Thames & Hudson, 2012Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1 BAR 2012]
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Epica. Book 26, Creative communications / [editor: Andrew Rawlins]
by Rawlins, Andrew. Publisher: [New York] : Fairchild Books, 2013Other title: Creative communications. | Epica book twenty six.Availability: Items available for loan: Taylor's Library-TU
[Call number: 741.670794 EPI 2013]
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Advertising campaign strategy / Donald E. Parente, Kirsten L. Strausbaugh-Hutchinson.
by Parente, Donald | Strausbaugh-Hutchinson, Kirsten L. Edition: Fifth edition.Publisher: Boston, MA : Cengage Learning, [2015]Copyright date: ©2015Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.113 PAR 2015]
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Brand mascots : and other marketing animals / edited by Stephen Brown and Sharon Ponsonby-McCabe.
by Brown, Stephen, 1955 March 23- | Ponsonby-McCabe, Sharon, 1973-. Publisher: Oxfordshire, [England] ; New York, New York : Routledge, 2014Copyright date: ©2014Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 659.1/13]
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Advertising campaign design : just the essentials / Robyn Blakeman.
by Blakeman, Robyn, 1958-. Publisher: London ; New York : Routledge, 2015Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.113 BLA 2015]
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20th century advertising / by Dave Saunders with a forward by Rupert Howell.
by Saunders, Dave. Publisher: London : Carlton, 1999Other title: Twentieth-century advertising.Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.113 SAU]
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Introduction to marketing communication : an integrated approach / John Burnett, Sandra Moriarty.
by Burnett, John | Moriarty, Sandra E. (Sandra Ernst). Publisher: Upper Saddle River, N. J. : Prentice Hall, c1998Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 BUR]
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