Taylor's Library

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Advertising to children : concepts and controversies / M. Carole Macklin, Les Carlson, editors.

by Macklin, M. Carole | Carlson, Les.

Publisher: Thousand Oaks, Calif. : SAGE, c1999Availability: Items available for loan: Taylor's Library-TU [Call number: 302.2345083 ADV] (1).
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Effective advertising : understanding when, how, and why advertising works / by Gerard J. Tellis.

by Tellis, Gerard J, 1950-.

Publisher: Thousand Oaks, Calif. : SAGE, c2004Availability: Items available for loan: Taylor's Library-TU [Call number: 659.1 TEL] (1).
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Advertising cultures : gender, commerce, creativity / Sean Nixon.

by Nixon, Sean, 1966-.

Publisher: London ;Thousand Oaks, Calif. : SAGE, 2003Availability: Items available for loan: Taylor's Library-TU [Call number: 659.1042 NIX] (1).
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How advertising works : the role of research / edited by John Philip Jones.

by Jones, John Phillip.

Publisher: Thousand Oaks, Calif. : SAGE, c1998Availability: Items available for loan: Taylor's Library-TU [Call number: 659.1 HOW] (1).
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Advertising in modern and postmodern times / Pamela Odih.

by Odih, Pamela.

Publisher: Thousand Oaks, CA : SAGE, 2007Availability: Items available for loan: Taylor's Library-TU [Call number: 659.1 ODI] (1).
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The rebel sell : how the counterculture became consumer culture / Joseph Heath and Andrew Potter.

by Heath, Joseph, 1967- | Potter, Andrew.

Publisher: Chichester, UK : Capstone, c2006Availability: Items available for loan: Taylor's Library-TU [Call number: 306.3 HEA 2006] (2).
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When politicians attack : party cohesion in the media / Tim Groeling.

by Groeling, Tim J.

Publisher: Cambridge ; New York : Cambridge University Press, c2010Availability: Items available for loan: Taylor's Library-TU [Call number: 324.73 GRO 2010] (1).
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The commercialization of American culture : new advertising, control, and democracy / by Matthew P. McAllister.

by McAllister, Matthew P.

Publisher: Thousand Oaks : SAGE, c1996Availability: Items available for loan: Taylor's Library-TU [Call number: 659.1042 MAC 1996] (5).
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The conquest of cool : business culture, counterculture, and the rise of hip consumerism / Thomas Frank.

by Frank, Thomas (Thomas C.).

Publisher: Chicago : University of Chicago Press, c1997Availability: Items available for loan: Taylor's Library-TU [Call number: 381.30973 FRA] (4).
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Putting heads on beds : the complete practical guide to marketing your independent hotel or guest accommodation / Michael Cockman.

by Cockman, Michael.

Publisher: Oxford : How to Books, 2006Availability: Items available for loan: Taylor's Library-TU [Call number: 647.940688 COC] (1).
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No cover image available
Media planning guide 2007 : Malaysia

Publisher: Kuala Lumpur : Perception Media Sdn Bhd., 2007Other title: Media guide 2007.Availability: Items available for loan: Taylor's Library-TU [Call number: 659.109595 MED | 302.23 MED 2007] (2).
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Advertising : new techniques for visual seduction / Uwe Stoklossa ; edited by Thomas Rempen.

by Stoklossa, Uwe | Rempen, Thomas.

Publisher: London : Thames & Hudson, 2007Availability: Items available for loan: Taylor's Library-TU [Call number: 741.67 STO] (1).
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Man appeal : advertising, modernism and men's wear / Paul Jobling.

by Jobling, Paul.

Publisher: Oxford : Berg, 2005Availability: Items available for loan: Taylor's Library-TU [Call number: 659.196870941 JOB] (1).
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Display advertising [electronic resource] : an hour a day / David Booth, Corey Koberg.

by Booth, David | Koberg, Corey, 1977-.

Publisher: Hoboken, N.J. : John Wiley, c2012Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 659.144] (1).
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Turn clicks into customers [electronic resource] : proven marketing techniques for converting online traffic into revenue / Duane Forrester.

by Forrester, Duane | ebrary, Inc.

Publisher: New York : McGraw-Hill, c2010Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 658.8/72] (1).
Contemporary advertising and integrated marketing communications / William F. Arens, Michael F. Weigold.

by Arens, William F [author] | Weigold, Michael F, 1958- [author].

Edition: Fifteenth edition.Publisher: New York, NY : Mcgraw-Hill Education, [2017]Copyright date: ©2017Availability: Items available for loan: Taylor's Library-TU [Call number: 659.1 ARE 2017] (1).
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Tourism branding [electronic resource] : communities in action / Liping A. Cai, William C. Gartner, Ana María Munar.

by Cai, Liping A | Gartner, William C | Munar, Ana Maria | ebrary, Inc.

Edition: 1st ed.Publisher: Bingley, UK : Emerald, 2009Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU (1).
A smile in the mind : witty thinking in graphic design / Beryl McAlhone & David Stuart, Greg Quinton & Nick Asbury.

by McAlhone, Beryl (Design writer) [author.] | Stuart, David (Creative director) [author.] | Quinton, Greg [author.] | Asbury, Nick (Designer) [author.].

Edition: Revised and expanded edition.Publisher: London : Phaidon Press Ltd. 2015Other title: Witty thinking in graphic design.Availability: Items available for loan: Taylor's Library-TU [Call number: 741.6 MAC 2015] (1).
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Managing Asian destinations / Ying Wang, Aishath Shakeela, Anna Kwek, Catheryn Khoo-Lattimore, editor.

by Wang, Ying | Shakeela, Aishath | Kwek, Anna | Khoo-Lattimore, Catheryn, 1974-.

Publisher: Singapore : Springer, 2018Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 338.47915] (1).