Taylor's Library

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Luxury sales force management : strategies for winning over your brand ambassadors / Michaela Merk.

by Merk, Michaela [author.].

Publisher: New York, New York : Palgrave Macmillan, 2014Copyright date: ©2014Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 658.8102] (1).
Integrated marketing communications / Edwina Luck, Nigel Barker, Anne-Marie Sassenberg, Bill Chitty, J. Craig Andrews, Terence A. Shimp.

by Luck, Edwina [author.] | Barker, Nigel [author.] | Sassenberg, Anne-Marie [author.] | Chitty, William [author.] | Andrews, J. Craig [author.] | Shimp, Terence A [author.].

Edition: 6th edition Asia-Pacific edition.Publisher: South Melbourne, Victoria : Cengage Learning Australia Pty Limited, [2021]Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 658.802] (1).
Advertising, promotion, and other aspects of integrated marketing communications.

by Andrews, J. Craig [author.] | Shimp, Terence A [author.].

Edition: 10th edition / J. Craig Andrews, Terence A. Shimp.Publisher: Boston, MA : Cengage, 2018Availability: No items available
Strategic advertising management / Larry Percy, Richard Rosenbaum-Elliott.

by Percy, Larry [author.] | Elliott, Richard H [author.].

Edition: Sixth edition.Publisher: Oxford : Oxford University Press, [2021]Availability: Items available for loan: Taylor's Library-TU [Call number: 659.1 PER 2021] (1).
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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.

by Belch, George E. (George Edward), 1951- [author.] | Belch, Michael A [author.].

Edition: 13e [edition].Publisher: New York, NY : McGraw-Hill LLC, [2024]Copyright date: ©2024Availability: Items available for loan: Taylor's Library-TU [Call number: 659.1 BEL 2024] (1).
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