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Export management and compliance program : complete self-assessment guide. Edition: 2020 edition.Publisher: [South Pine Road Brendale, Qld] : The Art of Service, [2023]Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.84 EXP 2023]
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Contemporary marketing / Boone & Kurtz.
by Boone, Louis E [author.] | Kurtz, David L [author.]. Edition: 19e[edition].Publisher: Boston, MA : Cengage, [2022]Availability: Items available for loan: Taylor's Library-TC
[Call number: 658.8 BOO 2022]
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The strategy and tactics of pricing : a guide to growing more profitably.
by Nagle, Thomas T, 1951- [author.] | Müller, Georg [author.] | Gruyaert, Evert [author.] | Nagle, Thomas T, 1951-. Strategy and tactics of pricing. Edition: Seventh edition / Thomas T. Nagle, Georg Müller, Evert Gruyaert.Publisher: New York ; London : Routledge, Taylor & Francis Group, 2024Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.816 NAG 2024]
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Services marketing : concepts, strategies & cases / Hoffman, Bateson.
by Hoffman, K. Douglas [author.] | Bateson, John E.G [author.]. Edition: Sixth edition.Publisher: Boston, MA : Cengage Learning, [2024]Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 HOF 2024]
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The Routledge companion to marketing research / edited by Len Tiu Wright, Luiz Moutinho, Merlin Stone and Richard P. Bagozzi.
by Wright, Len Tiu [editor.] | Moutinho, Luiz [editor.] | Stone, Merlin, 1948- [editor., editor.] | Bagozzi, Richard P [editor.]. Publisher: London ; New York : Routledge, Taylor & Francis Group, 2021Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.83 ROU 2021]
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Essentials of marketing : a marketing strategy planning approach / Joseph P. Cannon, Ph.D., Colorado State University, William D. Perreault, Jr., Ph.D., University of North Carolina, E. Jerome McCarthy, Ph.D., Michigan State University.
by Cannon, Joseph P. (Assistant professor of marketing) [author.] | Perreault, William D., Jr [author.] | McCarthy, E. Jerome (Edmund Jerome) [author.]. Edition: 18 edition.International student edition.Publisher: New York, NY : McGraw Hill LLC, [2024]Availability: Items available for loan: Taylor's Library-TC
[Call number: 658.8 CAN 2024]
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Foundations of marketing / William M. Pride, Texas A & M University, O.C. Ferrell, Auburn University.
by Pride, William M, 1942- [author.] | Ferrell, O. C [author.]. Edition: Ninth edition.Publisher: Boston, MA : Cengage, [2022]Availability: Items available for loan: Taylor's Library-TC
[Call number: 658.8 PRI 2022]
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Principles and practice of marketing / David Jobber and Fiona Ellis-Chadwick.
by Jobber, David, 1947- [author.] | Ellis-Chadwick, Fiona [author.]. Edition: Tenth edition.Publisher: Maidenhead : McGraw-Hill Higher Education, [2024]Copyright date: ©2024Availability: Items available for loan: Taylor's Library-TC
[Call number: 658.8 JOB 2024]
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Understanding digital marketing : strategies for online success / by Dishek J. Mankad.
by Mankad, Dishek J [author.]. Edition: First edition.Publisher: New Delhi : BPB Publications, 2018Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.872 MAN 2018]
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Strategic advertising management / Larry Percy, Richard Rosenbaum-Elliott.
by Percy, Larry [author.] | Elliott, Richard H [author.]. Edition: Sixth edition.Publisher: Oxford : Oxford University Press, [2021]Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1 PER 2021]
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Beyond design : the synergy of apparel product development / Sandra Keiser, Deborah Vandermar, Myrna B Garner.
by Keiser, Sandra J [author.] | Vandermar, Deborah A [author.] | Garner, Myrna B [author.]. Edition: Fifth edition.Publisher: New York : Fairchild Books, 2022Availability: Items available for reference: Taylor's Library-TU
[Call number: 746.92 KEI 2022]
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Global business : competitiveness and sustainability / Riad A. Ajami and G. Jason Goddard.
by Ajami, Riad A [author.] | Goddard, G. Jason [author.]. Edition: First edition.Publisher: London, [England] ; New York, New York : Routledge, 2018Copyright date: 2018Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.049]
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Marketing data science : modeling techniques in predictive analytics with R and Python / Thomas W. Miller.
by Miller, Thomas W [author.]. Publisher: Old Tappan, New Jersey : Pearson Education, [2015]Other title: Modeling techniques in predictive analytics with R and Python.Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8]
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Digital marketing strategy : an integrated approach to online marketing / Simon Kingsnorth.
by Kingsnorth, Simon [author.]. Edition: Third Edition.Publisher: London ; New York, NY : Kogan Page Inc, [2022]Copyright date: ©2022Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.872 KIN 2022]
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Consumer behavior / Leon G. Schiffman, Professor Emeritus of Marketing and E-Commerce, Peter J. Tobin College of Business, St. John's University, New York City, Joe Wisenblit, Professor of Marketing, Stillman School of Business, Seton Hall University, New Jersey.
by Schiffman, Leon G [author.] | Wisenblit, Joseph [author.]. Edition: Twelfth edition.Global edition.Publisher: Harlow : Pearson Education Limited, [2019]Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8/342]
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