Taylor's Library

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Advertising communications & promotion management / John R. Rossiter, Larry Percy

by Rossiter, John R | Percy, Larry [(j.a.)].

Edition: 2nd ed. , Intl.ed.Publisher: Boston, Mass : McGraw Hill, c1998Availability: Items available for loan: Taylor's Library-TU [Call number: 659.1 ROS] (11).
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Introduction to marketing communication : an integrated approach / John Burnett, Sandra Moriarty.

by Burnett, John | Moriarty, Sandra E. (Sandra Ernst).

Publisher: Upper Saddle River, N. J. : Prentice Hall, c1998Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 BUR] (6).
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Essentials of media planning : a marketing viewpoint / Arnold M. Barban, Steven M. Cristol, Frank J. Kopec

by Barban, Arnold M | Cristol, Steven M [(j.a.)] | Kopec, Frank J [(j.a.)].

Edition: 3rd ed.Publisher: Lincolnwood, Ill. : NTC Business Books, c1993Availability: Items available for loan: Taylor's Library-TU [Call number: 659.111 BAR] (12).
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Let your customers do the talking : 301 + word-of-mouth marketing tactics guaranteed to boost profits / Michael E. Cafferky.

by Cafferky, Michael E.

Publisher: Chicago : Upstart Pub., 1996Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 CAF] (1).
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Advertising, promotion, and other aspects of integrated marketing communications / Terence A. Shimp.

by Shimp, Terence A.

Edition: 8th ed.Publisher: Mason : South-Western, Cengage Learning, c2010Availability: Items available for loan: Taylor's Library-TU [Call number: 658.82 SHI 2010] (2).
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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch

by Belch, George E | Belch, Michael A [(j.a.)].

Edition: 4th ed., Int. ed.Publisher: Boston, Mass. : Irwin / McGraw-Hill, 1999Availability: Items available for loan: Taylor's Library-TU [Call number: 659.1 BEL] (1).
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Advertising promotion : supplement aspects of integrated marketing communications / Terence A. Shimp

by Shimp, Terence A.

Edition: 5th ed.Publisher: Fort Worth, Tex. : The Dryden Press, c2000Availability: Items available for loan: Taylor's Library-TU [Call number: 658.82 SHI] (2).
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Advertising campaign strategy : a guide to marketing communication plans / Donald Parente

by Parente, Donald E.

Edition: 2nd ed.Publisher: Fort Worth, Tex. : The Dryden Press, 2000Availability: Items available for loan: Taylor's Library-TU [Call number: 659.113 PAR] (3).
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Destination brands [electronic resource] : managing place reputation / Nigel Morgan, Annette Pritchard, Roger Pride.

by Morgan, Nigel | Pritchard, Annette | Pride, Roger | Morgan, Nigel. Destination branding.

Edition: 3rd ed.Publisher: Oxford : Butterworth-Heinemann, 2011Online access: Accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 338.47910688] (1).
A student's guide to the internet / Raymnd D. Frost, Judy Strauss

by Frost, Raymond D | Strauss, Judy [(j.a.)].

Edition: 2000 ed.Publisher: Upper Saddle River, N.J. : Prentice Hall, c2000Availability: Items available for reference: Taylor's Library-TU [Call number: 004.678 FRO] (1).
Destination branding : creating the unique destination proposition / [edited by] Nigel Morgan and Annette Pritchard [with] Roger Pride.

by Pritchard, Annette | Pride, Roger | Morgan, Nigel.

Edition: Rev. 2nd ed.Publisher: Amsterdam : Elsevier/Butterworth-Heinemann, c2010Availability: Items available for loan: Taylor's Library-TU [Call number: 338.4791 DES 2010] (1).
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Hotel marketing [electronic resource] / S.M. Jha.

by Jha, S. M.

Edition: Rev. ed.Publisher: Mumbai [India] : Himalaya Pub. House, 2010Online access: Accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 338.4/764794] (1).
Direct mail marketing design.

Publisher: Rockport, MA : Rockport Publishers, 1994Availability: Items available for loan: Taylor's Library-TU [Call number: 659.1 DIR] (1).
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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch

by Belch, George E | Belch, Michael A [(j.a.)].

Edition: 5th ed., Int ed.Publisher: Boston, Mass : Irwin/McGraw-Hill, c2001Availability: Items available for loan: Taylor's Library-TU [Call number: 659.1 BEL] (1).
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Advertising, marketing and PR / by Karen Holmes

by Holmes, Karen.

Publisher: London : The Industrial Society, 2000Availability: Items available for loan: Taylor's Library-TC [Call number: 659.023 HOL] (1).
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Social media marketing / Tracy Tuten, Michael Solomon.

by Tuten, Tracy L, 1967- [author.] | Solomon, Michael R [author.].

Edition: Pearson new international edition.Publisher: Harlow : Pearson Education Limited, [2014]Availability: Items available for loan: Taylor's Library-TU [Call number: 658.872 TUT 2014] (5), TC External Storage [Call number: 658.872 TUT 2014] (1).
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