Taylor's Library

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Marketing visions / Don Bradmore ... [et al.].

by Bradmore, Don.

Edition: 2nd ed.Publisher: Sydney : Prentice Hall, c1997Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 MAR] (1).
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Marketing research / Wong Toon Quee

by Wong, Toon Quee.

Edition: 2nd ed.Publisher: Singapore: Heinemann, c1993Availability: Items available for loan: Taylor's Library-TU [Call number: 658.83 WON] (1).
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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch

by Belch, George E | Belch, Michael A [(j.a.)].

Edition: 4th ed., Int. ed.Publisher: Boston, Mass. : Irwin / McGraw-Hill, 1999Availability: Items available for loan: Taylor's Library-TU [Call number: 659.1 BEL] (1).
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Advertising promotion : supplement aspects of integrated marketing communications / Terence A. Shimp

by Shimp, Terence A.

Edition: 5th ed.Publisher: Fort Worth, Tex. : The Dryden Press, c2000Availability: Items available for loan: Taylor's Library-TU [Call number: 658.82 SHI] (2).
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Advertising campaign strategy : a guide to marketing communication plans / Donald Parente

by Parente, Donald E.

Edition: 2nd ed.Publisher: Fort Worth, Tex. : The Dryden Press, 2000Availability: Items available for loan: Taylor's Library-TU [Call number: 659.113 PAR] (3).
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Marketing research / Alvin C. Burns, Ronald F. Bush

by Burns, Alvin C | Bush, Ronald F [(j.a.)].

Edition: 2nd ed.Publisher: Upper Saddle River, N.J. : Prentice Hall, c1998Availability: Items available for loan: Taylor's Library-TU [Call number: 658.83 BUR] (3).
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Marketing / Eric N. Berkowitz ... [et al.]

by Berkowitz, Eric N.

Edition: 6th ed., Int. ed.Publisher: Boston, Mass. : Irwin / McGraw-Hill Co., c2000Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 MAR] (19).
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Multichannel marketing [electronic resource] : metrics and methods for on and offline success / Akin Arikan.

by Arikan, Akin, 1969- | ebrary, Inc.

Publisher: Indianapolis, Ind. : Wiley Pub., c2008Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: [Call number: 658.8/72] (1).
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Basic marketing : a marketing strategy planning approach / William D. Perreault, Joseph P. Cannon, E. Jerome McCarthy.

by Perreault, William D., Jr | Cannon, Joseph P. (Assistant professor of marketing) | McCarthy, E. Jerome (Edmund Jerome).

Edition: 19th ed.Publisher: New York : McGraw-Hill/Irwin, c2014Availability: Items available for loan: Taylor's Library-TC [Call number: 658.8 PER 2014] (2), Taylor's Library-TU [Call number: 658.8 PER 2014] (1).
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The new marketing era : marketing to the imagination in a technology-driven world / Paul Postma.

by Postma, Paul.

Publisher: N.Y. : McGraw-Hill, c1999Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 POS] (1).
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A preface to marketing management / J. Paul Peter, James H. Donnelly

by Peter, J. Paul | Donnelly, James H [(j.a.)].

Edition: 8th ed., Int. ed.Publisher: Boston, Mass. : Irwin/McGraw-Hill, c2000Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 PET] (2).
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Fundamentals of marketing / Miller and Layton.

by Miller, Kenneth E | Etzel, Michael J | Layton, R. A. (Roger Alexander), 1934- | Stanton, William J.

Edition: 4th editionPublisher: Sydney : McGraw-Hill Book Co. Australia, 2000Copyright date: ©2000Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 MIL] (12).
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E-commerce : business, technology, society / Kenneth C. Laudon, Carol Guercio Traver.

by Laudon, Kenneth C, 1944- | Traver, Carol Guercio.

Edition: Eleventh edition.Publisher: Boston : Pearson, [2015]Copyright date: ©2015Other title: E-commerce 2015.Availability: Items available for loan: Taylor's Library-TU [Call number: 658.872 LAU 2015] (1).
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The magazine article : how to think it, plan it, write it / Peter P. Jacobi.

by Jacobi, Peter P.

Publisher: Bloomington, Ind. : Indiana University Press, c1991Availability: Items available for loan: Taylor's Library-TU [Call number: 808.02 JAC] (3).
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Branding in Asia : the creation, development, and management of Asian brands for the global market / Paul Temporal

by Temporal, Paul.

Publisher: Singapore : John Wiley & Sons (Asia) c2000Availability: Items available for loan: Taylor's Library-TU [Call number: 658.827095 TEM] (1).
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