Taylor's Library

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Contemporary marketing, wired [videorecording] / Louis E. Boone and David L. Kurtz.

by Kurtz, David L | Boone, Louis E.

Edition: 9th ed.Publisher: Orlando, Florida : Harcourt Brace & Co., 1998Availability: Items available for loan: Taylor's Library-TU [Call number: 658.848 CON] (1).
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Strategic marketing : creating competitive advantage / Douglas West, John Ford, and Essam Ibrahim.

by West, Douglas C | Ford, John B. (John Battice), 1949- | Ibrahim, Essam.

Edition: 2nd ed.Publisher: Oxford : Oxford University Press, 2010Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8101 WES 2010] (1).
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Supply chain management : a balanced approach / Joel D. Wisner, Keah-Choon Tan, G. Keong Leong.

by Wisner, Joel D | Tan, Keah-Choon | Leong, G. Keong.

Edition: 3e [edition]International edition.Publisher: [Mason, Ohio] : South-Western, Cengage Learning, [2012]Copyright date: ©2012Availability: Items available for loan: Taylor's Library-TU [Call number: 658.7 WIS 2012] (1).
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A framework for marketing management / Philip Kotler

by Kotler, Philip.

Publisher: Upper Saddle River, N.J. : Prentice Hall, c2001Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 KOT] (2).
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Marketing research : an applied orientation / Naresh K. Malhotra

by Malhotra, Naresh K.

Edition: 3rd ed.Publisher: Upper Saddle River, N.J. : Prentice Hall, c1999Availability: Items available for loan: Taylor's Library-TU [Call number: 658.83 MAL] (3).
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Pharmaceutical marketing / Aloy S. Joseph.

by Joseph, Aloy S.

Edition: 1st ed.Publisher: New Dehli : CBS Pub. and Distributors, 2010Availability: Items available for loan: Taylor's Library-TU [Call number: 615.1068 JOS 2010] (1).
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Marketing management / Russell S. Winer.

by Winer, Russell S.

Publisher: Upper Saddle River, N.J. : Prentice Hall, c2000Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 WIN] (1).
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Marketing management in the 21st Century / Noel Capon, James M. Hulbert

by Capon, Noel | Hulbert, James M [(j.a.)].

Publisher: Upper Saddle River, N.J. : Prentice Hall, c2001Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 CAP] (1).
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Marketing research : an applied approach / Naresh Malhotra, David Birks

by Malhotra, Naresh K | Birks, David F.

Edition: European ed.Publisher: Harlow, England : Financial Times Prentice Hall : Pearson Education, 2000Availability: Items available for loan: Taylor's Library-TU [Call number: 658.83 MAL] (1), TC External Storage [Call number: 658.83 MAL] (1).
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Services marketing / John E. G. Bateson, K. Douglas Hoffman.

by Bateson, John E.G | Hoffman, K. Douglas.

Edition: 4th ed.Publisher: Mason, Ohio : South-Western, Cengage Learning, c2011Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 BAT 2011] (1).
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Advertising, marketing and PR / by Karen Holmes

by Holmes, Karen.

Publisher: London : The Industrial Society, 2000Availability: Items available for loan: Taylor's Library-TC [Call number: 659.023 HOL] (1).
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International marketing research / V. Kumar.

by Kumar, V, 1957-.

Edition: Eastern economy ed.Publisher: New Delhi : Prentice-Hall of India, c2006Availability: Items available for loan: Taylor's Library-TU [Call number: 658.83 KUM] (1).
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Strategic database marketing : the masterplan for starting and managing a profitable, custom-based marketing program / Arthur Middleton Hughes.

by Hughes, Arthur Middleton.

Edition: 2nd ed.Publisher: New York : McGraw Hill, 2000Availability: Items available for loan: Taylor's Library-TU [Call number: 658.84 HUG] (1), TC External Storage [Call number: 658.84 HUG] (1).
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Social media marketing / Tracy Tuten, Michael Solomon.

by Tuten, Tracy L, 1967- [author.] | Solomon, Michael R [author.].

Edition: Pearson new international edition.Publisher: Harlow : Pearson Education Limited, [2014]Availability: Items available for loan: Taylor's Library-TU [Call number: 658.872 TUT 2014] (5), TC External Storage [Call number: 658.872 TUT 2014] (1).
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Design and launch an online gift business in a week / Entrepreneur Press & Cheryl Kimball.

by Kimball, Cheryl | Entrepreneur Media, Inc.

Publisher: [Irvine, Calif.] : Entreprenuer Press, c2009Availability: Items available for loan: TC External Storage [Call number: 658.872 KIM 2009] (1).
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Heritage marketing / Shashi Misiura.

by Misiura, Shashi.

Publisher: Oxford : Elsevier/Butterworth-Heinemann, 2006Availability: Items available for loan: Taylor's Library-TU [Call number: 338.4791 MIS] (1).
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Social business by design : transformative social media strategies for the connected company / Dion Hinchcliffe and Peter Kim ; Foreword by Jeff Dachis.

by Hinchcliffe, Dion | Kim, Peter, 1974-.

Edition: 1st ed.Publisher: San Francisco : Jossey-Bass, c2012Availability: Items available for loan: Taylor's Library-TU [Call number: 658.872 HIN 2012] (1).
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Marketing in the new Asia / edited by Siew Meng Leong, Swee Hoong Ang, Chin Tiong Tan

by Ang, Swee Hoon | Leong, Siew Meng | Tan, Chin Tiong.

Publisher: Singapore : McGraw Hill Book Co., c2001Availability: Items available for loan: Taylor's Library-TC [Call number: 658.80095 MAR] (1), Taylor's Library-TU [Call number: 658.80095 MAR] (1).
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