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The art & science of interpreting market research evidence / D.V.L. Smith and J.H. Fletcher.
by Smith, D. V. L. (David Van Lloyd) [author.] | Fletcher, J. H [author]. Publisher: Chichester, West Sussex : Wiley, 2004Other title: Art and science of interpreting market research evidence.Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.83]
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Hospitality marketing management / David C. Bojanic, University of Texas at San Antonio, Robert D. Reid, ASCSB International.
by Reid, Robert D [author.] | Bojanic, David C [author.]. Edition: Sixth edition.Publisher: Hoboken, New Jersey : John Wiley & Sons, Inc., [2017]Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 657.8370688]
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Facebook marketing for dummies.
by Haydon, John, ?e author | Diamond, Stephanie [author.]. Edition: Sixth edition / by John Haydon, Stephanie Diamond.Publisher: Indianapolis, IN : John Wiley and Sons., 2018Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.872]
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Starting an online business all-in-one / by Shannon Belew and Joel Elad.
by Belew, Shannon [[author]] | Elad, Joel [author.]. Edition: 5th edition.Publisher: [Hoboken, New Jersey] : John Wiley & Sons Inc [2017]Other title: Starting an online business all-in-one for dummies.Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.872]
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Tourism management / David Weaver, Laura Lawton.
by Weaver, David B. (David Bruce) | Lawton, Laura. Edition: Fifth edition.Publisher: Milton, Australia : Wiley, 2014Copyright date: ©2014Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 338.4791068]
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E-marketing / Raymond Frost, Alexa K. Fox, Judy Strauss.
by Strauss, Judy [author.] | Frost, Raymond, 1960- [author.] | Fox, Alexa K [author.]. Edition: Eighth edition.Publisher: New York ; London : Routledge, Taylor & Francis Group, 2019Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.872 STR 2019]
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Fashion marketing communications / Gaynor Lea-Greenwood.
by Lea-Greenwood, Gaynor. Publisher: West Sussex : Wiley & Sons, 2013Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 391.00688]
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Social media for fashion marketing : storytelling in a digital world / Wendy K. Bendoni.
by Bendoni, Wendy [author.]. Publisher: London : Bloomsbury Visual Arts, 2017Availability: Items available for loan: Taylor's Library-TU
[Call number: 746.920688 BEN 2017]
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Beyond design : the synergy of apparel product development / Sandra Keiser, Deborah Vandermar, Myrna B. Garner.
by Keiser, Sandra J [author.] | Vandermar, Deborah A [author.] | Garner, Myrna B [author.]. Edition: Fourth edition.Publisher: New York : Fairchild Books, 2017Availability: Items available for loan: Taylor's Library-TU
[Call number: 687.0688 KEI 2017]
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Fashion branding unraveled / by Kaled K. Hameide.
by Hameide, Kaled K [author.]. Publisher: New York : Fairchild Books, 2011Availability: Items available for loan: Taylor's Library-TU
[Call number: 687.0688 HAM 2011]
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Advertising & IMC : principles & practice.
by Moriarty, Sandra E. (Sandra Ernst) [author.] | Mitchell, Nancy, 1950- [author.] | Wood, Charles (Charles M.) [author.] | Wells, William D [author.]. Edition: Eleventh edition / Sandra Moriarty, Nancy Mitchell, Charles Wood, William Wells.Global edition.Publisher: Harlow : Pearson, [2019]Copyright date: ©2019Other title: Advertising and IMC.Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1 MOR 2019]
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Advanced fashion technology and operations management / Alessandra Vecchi.
by Vecchi, Alessandra [author.]. Publisher: Hershey, Pennsylvania : Business Science Reference, 2017Copyright date: ©2017Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 746.9/2068]
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Fashion brands [electronic resource] : branding style from Armani to Zara / Mark Tungate.
by Tungate, Mark, 1967- | ProQuest (Firm). Edition: 3rd ed.Publisher: London ; Philadelphia : Kogan Page, 2012Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 746.9/20688]
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The new rules of marketing & PR : how to use content marketing, podcasting, social media, AI, live video, and newsjacking to reach buyers directly / David Meerman Scott.
by Scott, David Meerman [author.]. Edition: Seventh edition.Publisher: Hoboken, New Jersey : Wiley, [2020]Copyright date: ©2020Other title: New rules of marketing and PR.Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TC
[Call number: 658.872]
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The interior design business handbook [electronic resource] : a complete guide to profitability / Mary V. Knackstedt, FASID, FIIDA.
by Knackstedt, Mary V. Edition: 5th ed.Publisher: Hoboken, New Jersey : Wiley, [2013], c2013Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TC
[Call number: 729.068]
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Tourism management, marketing, and development. Volume I, The importance of networks and ICTs / edited by Marcello M. Mariani, Rodolfo Baggio, Dimitrios Buhalis, and Christian Longhi.
by Mariani, Marcello M [editor.] | Baggio, Rodolfo [editor.] | Buhalis, Dimitrios [editor.] | Longhi, Christian, 1952- [editor.]. Publisher: Basingstoke : Palgrave Macmillan, 2014Other title: Importance of networks and ICTs.Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 910.68]
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Urban destination marketing in contemporary Europe : uniting theory and practice / John Heeley.
by Heeley, John, 1951- [author.]. Publisher: Bristol, England ; Buffalo, New York ; Toronto, Canada : Channel View Publications, 2015Copyright date: ©2015Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 338.4/7914]
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Travel marketing, tourism economics and the airline product : an introduction to theory and practice / Mark Anthony Camilleri.
by Camilleri, Mark Anthony, 1976- [author.]. Publisher: Cham, Switzerland : Springer, [2018]Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TC
[Call number: 338.4791]
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Kiss, bow, or shake hands : sales and marketing : the essential cultural guide : from presentations and promotions to communicating and closing / Terri Morrison, Wayne A. Conaway.
by Morrison, Terri | Conaway, Wayne A [aut]. Publisher: New York : McGraw-Hill, ©2012Other title: Kiss, bow, or shake hands, sales and marketing.Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8]
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Research handbook on luxury branding / edited by Felicitas Morhart (Professor of Marketing, HEC Lausanne, University of Lausanne, Switzerland), Keith Wilcox (Barbara and Meyer Feldberg Associate Professor of Business, Columbia Business School, Columbia University, US) and Sandor Czellar (Professor of Marketing, HEC Lausanne, University of Lausanne, Switzerland).
by Morhart, Felicitas [editor.] | Wilcox, Keith [editor.] | Czellar, Sandor [editor.] | Edward Elgar Publishing [publisher.]. Publisher: Northampton : Edward Elgar Publishing, 2020Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.827]
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