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Marketing strategy and competitive positioning / Graham Hooley [and three others].
by Hooley, Graham J [author.]. Edition: Seventh edition.Publisher: Harlow, England : Pearson, [2020]Copyright date: ©2020Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8]
(1).
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Global marketing / Mark C. Green, Warren J. Keegan.
by Green, Mark C [author.]. Edition: Tenth edition, global edition.Publisher: Harlow, England : Pearson, [2020]Copyright date: ©2020Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.848]
(1).
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Brand management strategies : luxury and mass markets / William D'Arienzo.
by D'Arienzo, William [author.]. Publisher: New York : Fairchild Books, An imprint of Bloomsbury Publishing Inc : Bloomsbury, 2016Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 DAR 2016]
(5).
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Designing and managing the supply chain : concepts, strategies and case studies / David Simchi Levi, Massachusetts Institute of Technology (MIT), Cambridge, Massachusetts Philip Kaminsky, University of California, Berkeley, Edith Simchi Levi, LogicTools, Inc., Lexington, Massachusetts.
by Simchi-Levi, David [author.] | Kaminsky, Philip [author.] | Simchi-Levi, Edith [author.]. Edition: Fourth edition.Publisher: New York, NY : McGraw-Hill LLC, [2022]Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
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Services marketing : people, technology, strategy / Jochen Wirtz, Christopher Lovelock.
by Lovelock, Christopher H [author.] | Wirtz, Jochen [author.]. Edition: Eighth edition.Publisher: Hakensack, New Jersey : World Scientific, 2016Copyright date: ©2016Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
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Essentials of marketing analytics Joseph Hair, Dana E. Harrison, Haya Ajjan.
by Hair, Joseph F., Jr, 1944- [author.] | Harrison, Dana E [author.] | Ajjan, Haya [author.]. Edition: International student edition.Publisher: New York : McGraw-Hill, 2021Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
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Python for marketing research and analytics / Jason S. Schwarz, Chris Chapman, Elea McDonnell Feit.
by Schwarz, Jason S [author.] | Chapman, Chris [author.] | Feit, Elea McDonnell [author.]. Publisher: Cham, Switzerland : Springer, [2020]Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.830285]
(1).
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Hands-on data science for marketing : improve your marketing strategies with machine learning using Python and R / Yoon Hyup Hwang.
by Hwang, Yoon Hyup [author.]. Publisher: Birmingham, UK : Packt Publishing, 2019Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.834]
(1).
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R for marketing research and analytics / Chris Chapman and Elea McDonnell Feit.
by Chapman, Chris [author.] | Feit, Elea McDonnell [author.]. Edition: Second edition.Publisher: Cham : Springer, 2019Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 005.133]
(1).
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Marketing analytics : a practical guide to improving consumer insights using data techniques / Mike Grigsby.
by Grigsby, Mike [author.]. Edition: Second edition.Publisher: London ; New York : Kogan Page, 2018Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8/3]
(1).
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The media handbook : a complete guide to advertising media selection, planning, research, and buying / Helen Katz.
by Katz, Helen E [author.]. Edition: Seventh edition.Publisher: New York ; London : Routledge, 2019Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 659.111]
(1).
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Event planning and management : principles, planning and practice / Ruth Dowson and David Bassett.
by Dowson, Ruth [author.] | Bassett, David, 1975- [author.]. Edition: Second edition.Publisher: London, England ; New York, New York ; New Delhi, India : Kogan Page, [2018]Copyright date: ©2018Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 394.2]
(1).
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Marketing for hospitality and tourism / Philip Kotler [and three others].
by Kotler, Philip [author.]. Edition: Seventh edition, Global edition.Publisher: Harlow, England : Pearson, 2017Copyright date: ©2017Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 338.4791]
(1).
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Advertising media planning : a brand management approach / Larry D. Kelley, Donald W. Jugenheimer and Kim Bartel Sheehan.
by Kelley, Larry D, 1955- [author.] | Jugenheimer, Donald W [author.] | Sheehan, Kim Bartel [author.]. Edition: Fourth edition.Publisher: New York, New York ; London, [England] : Routledge, 2015Copyright date: ©2015Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 659.1/11]
(1).
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Essentials of marketing analytics / Joseph Hair, Dana E. Harrison, Haya Ajjan.
by Hair, Joseph F., Jr, 1944- [author.] | Harrison, Dana E [author.] | Ajjan, Haya [author.]. Edition: International student edition.Publisher: New York : McGraw-Hill, 2021Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8/3]
(1).
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Principles of supply chain management : a balanced approach / Joel D. Wisner, PhD (University of Nevada, Las Vegas), Keah-Choon Tan, PhD (University of Nevada, Las Vegas), G. Keong Leong, PhD (California State University, Dominguez Hills).
by Wisner, Joel D [author.] | Tan, Keah-Choon [author.] | Leong, G. Keong [author.]. Edition: Fifth edition.Publisher: Boston, Massachusetts : Cengage, [2019]Copyright date: ©2019Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.7]
(1).
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Exhibit design that works : create a trade show display that gets noticed & gains clients / Marlys K. Arnold.
by Arnold, Marlys K [author.]. Publisher: Kansas City, MO : Tiffany Harbor Productions, 2017Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.152 ARN 2017]
(4).
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Building consumer-brand relationship in luxury brand management / Paula Rodrigues and Ana Pinto Borges, editors.
by Rodrigues, Paula Cristina Lopes, 1970- [editor.] | Borges, Ana Pinto, 1980- [editor.] | IGI Global [publisher.]. Publisher: Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global, 2020Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU (2).
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Handbook of research on social media applications for the tourism and hospitality sector / Célia M. Q. Ramos, Cláudia Ribeiro de Almeida, and Paula Odete Fernandes, editors.
by Ramos, Célia M. Q [editor.] | Almeida, Cláudia Ribeiro de, 1971- [editor.] | Fernandes, Paula Odete, 1969- [editor.] | IGI Global [publisher.]. Publisher: Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global, 2020Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 659.19/91]
(3).
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Handbook of research on digital marketing innovations in social entrepreneurship and solidarity economics / Jose Manuel Saiz-Alvarez, editor.
by S�aiz �Alvarez, Jos�e Manuel [editor.] | IGI Global [publisher.]. Publisher: Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global, [2019]Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU (2).
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