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Social media marketing / Tracy Tuten.

by Tuten, Tracy L, 1967- [author.].

Edition: 5th edition.Publisher: Los Angeles : SAGE, 2024Availability: Items available for reference: Taylor's Library-TU [Call number: 658.872 TUT 2024] (2).
Integrated advertising, promotion, and marketing communications / Kenneth E. Clow and Donald Baack.

by Clow, Kenneth E [author.] | Baack, Donald [author.].

Edition: Ninth edition.Global edition.Publisher: Harlow, England : Pearson Educatiomn Limited, [2022]Copyright date: ©2022Availability: Items available for loan: Taylor's Library-TU [Call number: 659.1 CLO 2022] (1).
Integrated marketing communication : creative strategy from idea to implementation / Robyn Blakeman

by Blakeman, Robyn, 1958- [author].

Edition: Fourth editionPublisher: Lanham, Maryland : Rowman & Littlefield, an imprint of the Rowman & Littlefield Publishing Group, Inc., [2023]Copyright date: ©2024Availability: Items available for reference: Taylor's Library-TU (1).
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.

by Belch, George E. (George Edward), 1951- [author.] | Belch, Michael A [author.].

Edition: 13e [edition].Publisher: New York, NY : McGraw-Hill LLC, [2024]Copyright date: ©2024Availability: Items available for loan: Taylor's Library-TU [Call number: 659.1 BEL 2024] (1).
Consumer behavior / Leon G. Schiffman, Professor Emeritus of Marketing and E-Commerce, Peter J. Tobin College of Business, St. John's University, New York City, Joe Wisenblit, Professor of Marketing, Stillman School of Business, Seton Hall University, New Jersey.

by Schiffman, Leon G [author.] | Wisenblit, Joseph [author.].

Edition: Twelfth edition.Global edition.Publisher: Harlow : Pearson Education Limited, [2019]Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 658.8/342] (1).