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Copywriting for the electronic media : a practical guide / Milan D. Meeske.
by Meeske, Milan D. Edition: 5th ed.Publisher: Belmont, CA : Thomson/Wadsworth, 2006Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.14 MEE]
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Yankee don't go home [electronic resource] : Mexican nationalism, American business culture, and the shaping of modern Mexico, 1920-1950 / Julio Moreno.
by Moreno, Julio, 1970- | ebrary, Inc. Publisher: Chapel Hill : University of North Carolina Press, c2003Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
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Crowded airwaves [electronic resource] : campaign advertising in elections / James A. Thurber, Candice J. Nelson, David A. Dulio, editors.
by Thurber, James A, 1943- | Nelson, Candice J, 1949- | Dulio, David A | ebrary, Inc. Publisher: Washington, D.C. : Brookings Institution Press, c2000Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
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Brandchild [electronic resource] : remarkable insights into the minds of today's global kids and their relationships with brands / Martin Lindstrom with Patricia B. Seybold.
by Lindström, Martin, 1970- | Seybold, Patricia B | ebrary, Inc. Publisher: London ; Sterling, VA : Kogan Page, 2003Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan:
[Call number: 658.8/34/083]
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An architect's guide to fame [electronic resource] / edited by Paul Davies and Torsten Schmiedeknecht ; photography by Julie Cook.
by Davies, Paul, 1961- | Schiedeknecht, Torsten | Cook, Julie | ebrary, Inc. Publisher: Amsterdam ; Boston : Elsevier/Architectural Press, c2005Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 659.19/72]
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Web advertising [electronic resource] : new forms of communication on the Internet / Anja Janoschka.
by Janoschka, Anja | ebrary, Inc. Publisher: Philadelphia, PA : John Benjamins, 2004Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan:
[Call number: 659.14/4]
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Advertising and consumer citizenship [electronic resource] : gender, images, and rights / Anne M. Cronin.
by Cronin, Anne M, 1967- | ebrary, Inc. Publisher: London : Routledge, 2000Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 659.1042]
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Color management for logos : a comprehensive guide for graphic designers / John Drew & Sarah Meyer.
by Drew, John T. (John Thomas) | Meyer, Sarah A. Publisher: Mies : RotoVision, 2008Other title: Colour management for logos.Availability: Items available for loan: Taylor's Library-TU
[Call number: 741.6 DRE 2008]
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Using qualitative research in advertising : strategies, techniques, and applications / Margaret A. Morrison ... [et al.]
by Morrison, Margaret A. Publisher: Thousand Oaks, Calif. : SAGE, c2002Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1072 USI]
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Advertising / Iain MacRury.
by MacRury, Iain. Publisher: London : Routledge, 2009Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1 MAC 2009]
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Ads, fads, and consumer culture : advertising's impact on American character and society / Arthur Asa Berger ; with illustrations by the author.
by Berger, Arthur Asa, 1933-. Edition: 3rd edition.Publisher: Lanham : Rowman & Littlefield Publishers, c2007Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.10420973 BER]
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Now my advertising works! : an advertiser's guide to what works and what doesn't in Asia / by Jim Aitchison.
by Aitchison, Jim. Publisher: Singapore : Pearson Prentice Hall, 2005Other title: Advertiser's guide to what works and what doesn't in Asia.Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1095 AIT]
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Designing brand experiences / by Robin Landa.
by Landa, Robin. Publisher: Clifton Park, NY : Thomson/Delmar Learning, c2006Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 LAN]
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Bottom-up marketing / by Al Ries and Jack Trout.
by Ries, Al | Trout, Jack. Publisher: New York : McGraw-Hill, c1989Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 RIE]
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The future of advertising : new media, new clients, new consumers in the post-television age / Joe Cappo.
by Cappo, Joe. Publisher: Chicago, Ill. : McGraw-Hill, c2003Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1 CAP]
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The fundamentals of advertising / John Wilmshurst and Adrian Mackay.
by Wilmshurst, John | Mackay, Adrian. Edition: 2nd ed.Publisher: Boston : Butterworth-Heinemann, 1999Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1 WIL]
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Layout workbook : a real-world guide to building pages in graphic design / Kristin Cullen.
by Cullen, Kristin. Publisher: Beverly, MA : Rockport, 2007, c2005Availability: Items available for loan: Taylor's Library-TU
[Call number: 741.6 CUL 2007]
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The digital handshake [electronic resource] : seven proven strategies to grow your business using social media / Paul Chaney.
by Chaney, Paul, 1955-. Publisher: Hoboken, N.J. : Wiley & Sons, c2009Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8/72]
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Crisis communications [electronic resource] : a casebook approach / Kathleen Fearn-Banks.
by Fearn-Banks, Kathleen. Edition: 4th ed.Publisher: New York : Routledge/Taylor and Francis Group, 2011Online access: An electronic book accessible through the World Wide Web; Availability: Items available for reference: Taylor's Library-TU
[Call number: 659.2]
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It's not who you know, it's who knows you! [electronic resource] : the small business guide to raising your profits by raising your profile / David Avrin.
by Avrin, David. Publisher: Hoboken, N.J. : John Wiley, c2010Other title: It is not who you know, it is who knows you!.Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8]
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