|
|
|
Advertising, promotion & supplemental aspects of integrated marketing communications / Terence A. Shimp.
by Shimp, Terence A. Edition: 6th ed.Publisher: Mason, Ohio : Thomson/South-Western, c2003Other title: Advertising, promotion, and supplemental aspects of integrated marketing communications.Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.82 SHI]
(2).
|
|
|
|
Casting for big ideas : a new manifesto for agency managers / Andrew Jaffe.
by Jaffe, Andrew, 1938-. Publisher: Hoboken, N.J. : John Wiley, c2003Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1125 JAF]
(1), TC External Storage
[Call number: 659.1125 JAF]
(1).
|
|
|
|
Which ad pulled best? : 40 case histories on how to write and design ads that work / [edited by] Scott C. Purvis, Philip Ward Burton.
by Burton, Philip Ward, 1910- | Purvis, Scott C. Edition: 9th ed.Publisher: Boston, Mass. : McGraw-Hill/Irwin, c2003Other title: Forty case histories on how to write and design ads that work.Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1 WHI]
(3).
|
|
|
|
Advertising in tourism and leisure / Nigel Morgan and Annette Pritchard.
by Morgan, Nigel | Pritchard, Annette. Publisher: Oxford : Butterworth-Heinemann, c2000Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.293384791 MOR]
(1).
|
|
|
|
It's not who you know it's who knows you! : the small business guide to raising your profits by raising your profile / David Avrin.
by Avrin, David. Publisher: Hoboken, N.J. : John Wiley, c2010Other title: It is not who you know, it is who knows you!.Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 AVR 2010]
(1).
|
|
|
|
Hospitality marketing / Neil Wearne.
by Wearne, Neil. Publisher: New Delhi, India : Global Books & Subscription Services, 2001Availability: Items available for loan: Taylor's Library-TU
[Call number: 647.940688 WEA]
(1).
|
|
|
|
Ogilvy on advertising / David Ogilvy.
by Ogilvy, David, 1911-. Edition: 1st Vintage Books ed.Publisher: New York : Vintage Books, 1985Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1 OGL 1985]
(2).
|
|
|
|
How to advertise : [building brands and businesses in the new marketing world] / Kenneth Roman and Jane Maas with Martin Nisenholtz.
by Roman, Kenneth | Maas, Jane | Nisenholtz, Martin. Edition: 3rd ed., completely revised and updated new ed.Publisher: New York : Thomas Dunne Books/St. Martin's Press, c2003Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1 ROM 2003]
(4).
|
|
|
|
Advertising empire : race and visual culture in imperial Germany / David Ciarlo.
by Ciarlo, David. Publisher: Cambridge, Mass. : Harvard University Press, c2011Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1094309034 CIA 2011]
(1).
|
|
|
|
Malaysia : branding for the world.
by Malaysia External Trade Development Corporation. Publisher: Petaling Jaya : Malaysia Design Technology Centre, 2003Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.82709595 MAL]
(1).
|
|
|
|
How to plan advertising / edited by Alan Cooper.
by Cooper, Alan, 1955- | Account Planning Group. Edition: 2nd ed.Publisher: London : Continnum in association with the Account Planning Group, c1997Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.111 HOW]
(2).
|
|
|
|
Advertising basics! : a resource guide for beginners / J. V. Vilanilam, A. K. Varghese.
by Vilanilam, John V | Varghese, A. K. Publisher: New Delhi : Response Books, [2004]Copyright date: ©2004Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1 VIL]
(1).
|
|
|
|
Persuasion in advertising / [by] John O'Shaughnessy & Nicholas Jackson O'Shaughnessy.
by O'Shaughnessy, John | O'Shaughnessy, Nicholas J, 1954-. Publisher: New York : Routledge, c2004Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1019 OSH 2004]
(2).
|
|
|
|
Cutting edge advertising : how to create the world's best print from brands in the 21st century / Jim Aitchison.
by Aitchison, Jim. Edition: 2nd ed.Publisher: Singapore : Prentice Hall, 2003Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.132 AIT]
(1).
|
|
|
|
Design secrets. Advertising : 50 real-life projects uncovered / Lisa Hickey
by Hickey, Lisa. Publisher: Gloucester, Mass. : Rockport, 2002Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.2 HIC]
(1).
|
|
|
|
World's best creative P. O. P. displays / editor Fabio Caleffi. Publisher: Modena, Italy : Happy Books, 2002Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.157 WOR]
(1).
|
|
|
|
Art directors annual 82 / editorial director Myrna
by Art Directors Club (New York, N.Y.). Publisher: New York N.Y. : Art Directors Club c2003Availability: Items available for loan: Taylor's Library-TU
[Call number: 741.6 ART]
(1).
|
|
|
|
Advertising myths : the strange half-lives of images and commodities / Anne M. Cronin.
by Cronin, Anne M, 1967-. Publisher: London ; New York, NY : Routledge, 2004Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1042 CRO]
(2).
|
