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Reading ads socially / Robert Goldman.
by Goldman, Robert, 1949-. Publisher: London ; New York : Routledge, 1992Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.10420973 GOL]
(2).
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Strategic media decisions / by Marian Axxaro with Dan Binder ... [et al.]
by Azzaro, Marian. Edition: 2nd ed.Publisher: Chicago, IL : Copy Workshop, c2008Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.802 AZZ]
(1).
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Web copy that sells [electronic resource] : the revolutionary formula for creating killer copy every time / Maria Veloso.
by Veloso, Maria | ebrary, Inc. Publisher: New York : American Management Association, c2005Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan:
[Call number: 658.8/72]
(1).
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How to market, advertise, and promote your business or service in your own backyard [electronic resource] / Tom Egelhoff.
by Egelhoff, Tom | ebrary, Inc. Publisher: Hoboken, N.J. : John Wiley, c2008Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan:
[Call number: 658.8]
(1).
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Advertising : principles & practice / Sandra Moriarty, Nancy Mitchell, William Wells.
by Moriarty, Sandra E. (Sandra Ernst) | Wells, William, 1926- | Mitchell, Nancy, 1950- | Wells, William, 1926-. Advertising. Edition: 8th editionPublisher: Upper Saddle River, N.J. : Pearson Prentice Hall, [2009]Copyright date: ©2009Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1 MOR 2009]
(4).
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Media planning guide 2008 : Malaysia. Publisher: Kuala Lumpur : Perception Media Sdn Bhd., 2008Other title: Media guide 2008.Availability: Items available for loan: Taylor's Library-TU
[Call number: 302.23 MED]
(14).
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History of advertising / Stepháne Pincas, Marc Loiseau.
by Pincas, Stepháne | Loiseau, Marc. Publisher: Köln ; London : Taschen, 2008Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.113 PIN]
(1).
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Channels of desire : mass images and the shaping of American consciousness / Stuart Ewen and Elizabeth Ewen.
by Ewen, Stuart | Ewen, Elizabeth. Edition: 2nd ed.Publisher: Minneapolis : University of Minnesota Press, c1992Availability: Items available for loan: Taylor's Library-TU
[Call number: 302.230973 EWE 1992]
(1).
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The art of client service / Robert Solomon.
by Solomon, Robert. Edition: Revised and updated ed.Publisher: New York : Kaplan, c2008Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.812 SOL 2008]
(2).
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Facebook marketing : leverage social media to grow your business / Steven Holzner.
by Holzner, Steven. Publisher: Indianapolis, Indiana : Que, [2009]Copyright date: ©2009Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.872 HOL]
(1).
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Strategic integrated marketing communication : theory and practice / Larry Percy.
by Percy, Larry. Publisher: Oxford : Elsevier, c2008Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.802 PER]
(2).
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Journal of promotion management [electronic resource]. Source: Academic Source CompletePublisher: Binghamton, N.Y. : Haworth Press Online access: Abstracts Available: Jan 2004- Available on EBSCOhost. Availability: No items available
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Relationship marketing in professional services [electronic resource] : a study of agency-client dynamics in the advertising sector / Aino Halinen.
by Halinen, Aino, 1961- | ebrary, Inc. Publisher: London ; New York : Routledge, 1997Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan:
[Call number: 659.1/068/8]
(1).
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Tourism strategies and local responses in southern Africa / edited by Petri Hottola.
by Hottola, Petri. Publisher: Wallingford, Oxon : CABI, c2009Availability: Items available for loan: Taylor's Library-TU
[Call number: 916.800684 TOU 2009]
(1).
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Advertising now : print / edited by Julius Wiedemann.
by Wiedemann, Julius. Publisher: Köln : Taschen, c2006Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.132 ADV 2006]
(2).
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5,110 days in Tokyo and everything's hunky-dory [electronic resource] : the marketer's guide to advertising in Japan / Sean Mooney.
by Mooney, Sean, 1960- | ebrary, Inc. Publisher: Westport, Conn. : Quorum Books, 2000Other title: Five-thousand one-hundred ten days in Tokyo and everything's hunky-dory.Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan:
[Call number: 659.1/0952]
(1).
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Advertising age [electronic resource].
by Advertising Publications, inc | Crain Communications Inc. Source: Academic Source CompletePublisher: [Chicago, Ill.] : Crain Communications Online access: Full text available: Jun 1996-. Available on EBSCOhost. Availability: No items available
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Journal of advertising research [electronic resource].
by World Advertising Research Center | Advertising Research Foundation. Source: Communication & Mass Media CompletePublisher: West Nyack, NY [etc.] Cambridge University Press [etc.] Other title: JAR.Online access: Full text available: Mar 1965-. Available on EBSCOhost. Availability: No items available
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International journal of advertising [electronic resource].
by Advertising Association (Great Britain) | CAM Foundation. Source: Communication & Mass Media CompletePublisher: [Eastbourne, East Sussex, England] : Holt, Rinehart and Winston, [c1983-Online access: Full text available: May 2000-. Available on EBSCOhost. Availability: No items available
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