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Building consumer-brand relationship in luxury brand management / Paula Rodrigues and Ana Pinto Borges, editors.
by Rodrigues, Paula Cristina Lopes, 1970- [editor.] | Borges, Ana Pinto, 1980- [editor.] | IGI Global [publisher.]. Publisher: Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global, 2020Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU (2).
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Cases on internationalization challenges for SME / Antonio Carrizo Moreira, editor.
by Moreira, Ant�onio Carrizo [editor.] | IGI Global [publisher.]. Publisher: Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global, 2020Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU (2).
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Innovations in digital branding and content marketing / Subhankar Das and Subhra Rani Mondal, editors.
by Das, Subhankar, 1981- [editor.] | Mondal, Subhra Rani, 1983- [editor.] | IGI Global [publisher.]. Publisher: Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global, 2020Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU (2).
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Creating social value through social entrepreneurship / Mine Afacan Findikli, and Duygu Acar Erdur, editors.
by Afacan Findikli, Mine, 1971- [editor.] | Acar Erdur, Duygu, 1985- [editor.] | IGI Global [publisher.]. Publisher: Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global, [2021]Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU (2).
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Challenges to nascent entrepreneurship and creating new ventures / António Carrizo Moreira and José Guilherme Leitão Dantas, editors.
by Moreira, António Carrizo [editor.] | Dantas, Jose Guilherme Leitao, 1955- [editor.] | IGI Global [publisher.]. Publisher: Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global, 2020Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU (2).
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Handbook of research on innovation and development of e-commerce and e-business in ASEAN / Mohammad Nabil Almunawar, Muhammad Anshari Ali, Syamimi Ariff Lim, editors.
by Almunawar, Mohammad Nabil, 1960- [editor.] | Anshari Ali, Muhammad, 1977- [editor.] | Ariff Lim, Syamimi [editor.] | IGI Global [publisher.]. Publisher: Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global, 2020Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU (2).
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Quality management for competitive advantage in global markets / José Manuel Saiz-Álvarez and Beatriz Olalla-Caballero, editors.
by Saiz-Álvarez, José Manuel [editor.] | Olalla-Caballero, Beatriz, 1978- [editor.] | IGI Global [publisher.]. Publisher: Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global, 2020Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU (2).
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Role of tourism in achieving the sustainable development goals / Filipa Brandão, Zélia Breda, Rui Costa, and Carlos Costa, editors.
by Brandão, Filipa [editor.] | Breda, Zélia, 1975- [editor.] | Costa, Rui, 1975- [editor.] | Costa, Carlos, 1964- [editor.] | IGI Global [publisher.]. Publisher: Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global, 2021Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU (2).
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Cross-border e-commerce marketing and managing / Md Rakibul Hoque and R. Edward Bashaw, editors.
by Hoque, Md. Rakibul [editor.] | Bashaw, R. Edward, 1957- [editor.] | IGI Global [publisher.]. Publisher: Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global, [2021]Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU (2).
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ICT tools and applications for accessible tourism / Celeste Eusebio, Leonor Teixeira, and Maria Carneiro, editors.
by Eusebio, Celeste, 1971- [editor.] | Teixeira, Leonor, 1971- [editor.] | Carneiro, Maria, 1970- [editor.] | IGI Global [publisher.]. Publisher: Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global, [2021]Other title: Information and communication technologies tools and applications for accessible tourism .Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU (2).
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Digitalization of decentralized supply chains during global crises / Atour Taghipour, editor.
by Taghipour, Atour, 1974- [editor.] | IGI Global [publisher.]. Publisher: Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global, 2021Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU (2).
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Impact of new media in tourism / Maria Gorete Dinis, Luís Bonixe, Sónia Lamy, Zéliaa Breda, editors.
by Dinis, Maria Gorete, 1974- [editor.] | Bonixe, Luís, 1973- [editor.] | Lamy, Sónia, 1980- [editor.] | Breda, Zélia, 1975- [editor.] | IGI Global [publisher.]. Publisher: Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global, [2021]Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU (2).
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Big data analytics for improved accuracy, efficiency, and decision making in digital marketing / Amandeep Singh, editor.
by Singh, Amandeep, 1982- [editor.] | IGI Global [publisher.]. Publisher: Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global, 2021Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU (2).
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Handbook of research on social impacts of e-payment and blockchain technology / PC Lai, editor.
by Lai, P. C [editor.] | IGI Global [publisher.]. Publisher: Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global, [2022]Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.872]
(1).
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Handbook of research on digital media and creative technologies / Dew Harrison, editor.
by Harrison, Dew, 1952- [editor.] | IGI Global [publisher.]. Publisher: Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, PA 17033, USA) : IGI Global, [2015]Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 302.23/1]
(1).
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Impact of ICTs on event management and marketing [electronic resource] / Kemal Birdir, Sevda Birdir, Ali Dalgic, and Derya Toksoz, editors.
by Birdir, Kemal [editor.] | Birdir, Sevda, 1969- [editor.] | Dalgic, Ali, 1987- [editor.] | Toksoz, Derya, 1990- [editor.] | IGI Global [publisher.]. Publisher: Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global, 2021Other title: Impact of information and communications technology on event management and marketing..Availability: No items available
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Contemporary approaches of digital marketing and the role of machine intelligence / Afzal Sayed Munna, Md Sadeque Imam Shaikh, Baha Uddin Kazi, editors.
by Kazi, Baha Uddin [editor.] | Shaikh, Md Sadeque Imam [editor.] | Munna, Afzal Sayed [editor.] | IGI Global [publisher.]. Publisher: Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global, c2023Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.84]
(1).
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AI and its convergence with communication technologies / Badar Muneer, Faisal Karim Shaikh, Naeem Mahoto, Shahnawaz Talpur, Jordi Garcia, editors.
by Mahoto, Naeem [editor.] | Shaikh, Faisal Karim [editor.] | Muneer, Badar, 1987- [editor.] | IGI Global [publisher.]. Publisher: Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global, c2023Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 621.382]
(1).
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Corporate sustainability as a tool for improving economic, social, and environmental performance / edited by Bartolom�e Marco-Lajara, Javier Mart�inez Falc�o, Luis A. Mill�an-Tudela.
by Marco Lajara, Bartolom�e [editor.] | Martinez Falc�o, Javier, 1997- [editor.] | Mill�an-Tudela, Luis A, 1998- [editor.] | IGI Global [publisher.]. Publisher: Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global, 2023Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.4/08]
(1).
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Perspectives and strategies of family business resiliency in unprecedented times / edited by Hotniar Siringoringo, Ravindra Hewa Kuruppuge.
by Siringoringo, Hotniar, 1965- [editor.] | Kuruppuge, Ravindra Hewa, 1975- [editor.] | IGI Global [publisher.]. Publisher: Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global, 2023Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 338.7]
(1).
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