Taylor's Library

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Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner

by Zeithaml, Valarie A | Bitner, Mary Jo [(j.a.)].

Edition: 3rd ed.Publisher: Boston, Mass. : McGraw-Hill/ Irwin, c2003Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 ZEI] (1).
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Marketing research : within a changing information environment / Joseph F. Hair, Jr., Robert P. Bush, David J. Ortinau.

by Hair, Joseph F., Jr, 1944- | Bush, Robert P | Ortinau, David J.

Edition: 2nd ed.Publisher: Boston : McGraw-Hill/Irwin, c2003Availability: Items available for loan: Taylor's Library-TU [Call number: 658.83 HAI] (1).
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Global marketing : foreign entry, local marketing & global management / Johny K. Johansson.

by Johansson, Johny K.

Edition: 3rd ed.Publisher: New York, N.Y. : McGraw-Hill/Irwin, c2003Availability: Items available for loan: Taylor's Library-TU [Call number: 658.848 JOH] (1).
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Contemporary marketing / David L. Kurtz.

by Kurtz, David L.

Edition: 16th ed.Publisher: Mason, OH : South-Western/Cengage Learning, c2014Availability: Items available for loan: Taylor's Library-TC [Call number: 658.8 KUR 2014] (2).
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Ethics and the pharmaceutical industry / edited by Michael A. Santoro, Thomas M. Gorrie.

by Santoro, Michael A | Gorrie, Thomas M.

Publisher: Cambridge : Cambridge Univiversity Press, 2010Availability: Items available for loan: Taylor's Library-TU [Call number: 338.476151 ETH 2010] (2).
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Business marketing management : B2B / Michael D. Hutt, Thomas W. Speh.

by Hutt, Michael D | Speh, Thomas W.

Edition: 11th ed.Publisher: Mason, OH : South-Western, Cengage Learning, c2013Availability: Items available for loan: Taylor's Library-TU [Call number: 658.804 HUT 2013] (5).
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Consumer behaviour / Leon Schiffman, Aron O'Cass, Angela Paladino, Jamie Carlson.

by Schiffman, Leon G | Kanuk, Leslie Lazar.

Edition: 6th edition.Publisher: French's Forest, N.S.W. : Pearson Australia, 2014Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8342 SCH 2014] (1).
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Consumer behaviour / Schiffman Bednall, Watson Kanuk.

by Bednall, Schiffman | Kanuk, Watson.

Publisher: Sydeny : Prentice Hall, 1997Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8342 BED] (1).
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Consumer behavior and marketing action / Henry Assael

by Assael, Henry.

Edition: 6th ed.Publisher: Cincinnati, Ohio ; Singapore : Thomson Learning, 2001Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8342 ASS] (5).
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Electronic commerce / Gary P. Schneider.

by Schneider, Gary P, 1952-.

Edition: 10th ed.Publisher: Boston, MA : Course Technology Cengage Learning, c2013Availability: Items available for loan: Taylor's Library-TU [Call number: 658.84 SCH 2013] (6).
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Uncommon practice : people who deliver a great brand experience / Interbrand, Forum ; [edited by Andy Milligan and Shaun Smith]

by Milligan, Andy | Smith, Shaun | Forum Corporation | Interbrand.

Publisher: Harlow, U.K. : Prentice Hall/Financial Times, 2002Availability: Items available for loan: Taylor's Library-TU [Call number: 658.827 UNC] (1), TC External Storage [Call number: 658.827 UNC] (1).
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The business of nature-based tourism / Bob McKercher

by McKercher, Robert D, 1954-.

Publisher: Melbourne : Hospitality Press, 1998Availability: Items available for loan: Taylor's Library-TU [Call number: 338.479194 MAC] (2).
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