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Kids as customers : a handbook of marketing to children / James U. McNeal.
by McNeal, James U. Publisher: Lanham, MD : Lexington Books, c1992Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8348 MAC 1992]
(1).
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Marketing Marianne [electronic resource] : French propaganda in America, 1900-1940 / Robert J. Young.
by Young, Robert J, 1942- | ebrary, Inc. Publisher: New Brunswick, N.J. : Rutgers University Press, c2004Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan:
[Call number: 327.1/4/09440973]
(1).
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Rebuilding brand America [electronic resource] : what we must do to restore our reputation and safeguard the future of American business abroad / Dick Martin.
by Martin, Dick, 1946- | ebrary, Inc. Publisher: New York : American Management Association, c2007Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan:
[Call number: 658.8/27]
(1).
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Accelerating new food product design and development / editors, Jacqueline H. Beckley ... [et al.].
by Beckley, Jacqueline H. Edition: 1st ed.Publisher: Ames, Iowa : Blackwell Pub: 2007Availability: Items available for loan: Taylor's Library-TU
[Call number: 664.00685 ACC 2007]
(2).
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Accidental branding : how ordinary people build extraordinary brands / David Vinjamuri.
by Vinjamuri, David, 1964-. Publisher: Hoboken, N.J. : John Wiley, c2008Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 VIN]
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Onward : how Starbucks fought for its life without losing its soul / Howard Schultz with Joanne Gordon
by Schultz, Howard | Gordon, Joanne. Publisher: New York : Rodale, 2011Availability: Items available for loan: Taylor's Library-TU
[Call number: 647.9573 SCH 2011]
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Business, not politics [electronic resource] : the making of the gay market / Katherine Sender.
by Sender, Katherine | ebrary, Inc. Publisher: New York : Columbia University Press, c2004Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan:
[Call number: 658.8/0086/64]
(1).
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Journal of food products marketing [electronic resource]. Source: Academic Source CompletePublisher: Binghamton, N.Y. : Haworth Press Online access: Abstracts Available: Jul 2003- Available on EBSCOhost. Availability: No items available
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Journal of marketing channels [electronic resource]. Source: Academic Source CompletePublisher: Binghamton, NY : Haworth Press, c1991-Other title: Marketing channels.Online access: Abstracts Available: Mar 2007- Available on EBSCOhost. Availability: No items available
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Brandweek [electronic resource]. Source: Academic Source CompletePublisher: New York, N.Y. : Adweek L.P., c1992-Other title: Brand week.Online access: Full text available: Jan 1994-. Available on EBSCOhost. Availability: No items available
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Journal of marketing for higher education [electronic resource]. Source: Academic Source CompletePublisher: Binghamton, N.Y. : Haworth Press Online access: Abstracts Available: Jan 2004- Available on EBSCOhost. Availability: No items available
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Architect [electronic resource]. Source: Academic Source CompletePublisher: Washington, D.C. : Hanley Wood, 2006-Online access: Abstracts Available: Nov 2006- Available on EBSCOhost. Availability: No items available
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Creativity for graphic designers : a real-world guide to idea generation - from defining your message to selecting the best idea for your printed piece / Mark Oldach
by Oldach, Mark. Publisher: Cincinnati, Ohio : North Light, 2000Availability: Items available for loan: Taylor's Library-TU
[Call number: 741.6 OLD 2000]
(3).
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Advertising and culture : theoretical perspectives / edited by Mary Cross.
by Cross, Mary, 1934-. Publisher: Westport, Conn. ; London : Praeger, c1996Availability: Items available for loan: Taylor's Library-TU
[Call number: 642.10420973 ADV 1996]
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The architecture student's handbook of professional practice. Edition: Fifteenth edition.Publisher: Hoboken, New Jersey : Wiley, [2016]Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 720.1]
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Campaign communication and political marketing / Philippe J. Maarek.
by Maarek, Philippe J. Publisher: Chichester : Wiley-Blackwell, 2011Availability: Items available for loan: Taylor's Library-TU
[Call number: 324.730973 MAA 2011]
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Where the suckers moon : the life and death of an advertising campaign / Randall Rothenberg.
by Rothenberg, Randall. Publisher: New York : Vintage Books, c1994Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.196292222 ROT 1995]
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Brand NFL [electronic resource] : making and selling America's favorite sport / Michael Oriard.
by Oriard, Michael, 1948- | ebrary, Inc. Publisher: Chapel Hill : University of North Carolina Press, c2007Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan:
[Call number: 796.332/64]
(1).
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