Taylor's Library

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Marketing research : a practical approach for the new Millennium / Joseph F. Hair, Jr., Robert P. Bush and David J. Ortinau

by Hair, Joseph F., Jr, 1944- | Bush, Robert P | Ortinau, David J.

Edition: International edition.Publisher: Boston, Massachusetts : Singapore : Irwin/McGraw-Hill ; McGraw Hill Book Co., [200]Copyright date: ©2000Availability: Items available for loan: Taylor's Library-TU [Call number: 658.83 HAI] (4), TC External Storage [Call number: 658.83 HAI] (1).
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Marketing leadership in hospitality and tourism : strategies and tactics for competitive advantage / Stowe Shoemaker, Robert C. Lewis, Peter C. Yesawich.

by Shoemaker, Stowe | Lewis, Robert C, 1930- | Yesawich, Peter Charles, 1950- | Lewis, Robert C, 1930-. Marketing leadership in hospitality.

Edition: 4th ed.Publisher: Upper Saddle River, N.J. : Pearson, c2007Availability: Items available for loan: Taylor's Library-TU [Call number: 647.940688 SHO] (4).
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Essentials of marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy.

by Perreault, William D., Jr | McCarthy, E. Jerome (Edmund Jerome).

Edition: 8th ed.Publisher: Boston, MA : Irwin/McGraw-Hill, c2000Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 PER] (9), TC External Storage [Call number: 658.8 PER] (1).
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Principles of marketing / Philip Kotler, Gary Armstrong

by Kotler, Philip | Armstrong, Gary (Gary M.).

Edition: 8th ed., Int. ed.Publisher: Upper Sadle River, N.J. : Prentice-Hall International, 1999Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 KOT] (10).
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Marketing engineering : computer-assisted marketing analysis and planning / Gary L. Lilien, Arvind Rangaswamy

by Lilien, Gary L, 1946- | Rangaswamy, Arvind [(j.a.)].

Publisher: Reading, Mass. : Addison-Wesley Educational Publishers, c1998Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8020285 LIL] (4).
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Business marketing : connecting strategy, relationships, and learning / by Robert Dwyer and John F. Tanner.

by Dwyer, F. Robert | Tanner, John F.

Publisher: Singapore : McGraw-Hill, c1999Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 DWY] (3).
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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch

by Belch, George E | Belch, Michael A [(j.a.)].

Edition: 4th ed., Int. ed.Publisher: Boston, Mass. : Irwin / McGraw-Hill, 1999Availability: Items available for loan: Taylor's Library-TU [Call number: 659.1 BEL] (1).
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Marketing research / Alvin C. Burns, Ronald F. Bush

by Burns, Alvin C | Bush, Ronald F [(j.a.)].

Edition: 2nd ed.Publisher: Upper Saddle River, N.J. : Prentice Hall, c1998Availability: Items available for loan: Taylor's Library-TU [Call number: 658.83 BUR] (3).
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Marketing / Eric N. Berkowitz ... [et al.]

by Berkowitz, Eric N.

Edition: 6th ed., Int. ed.Publisher: Boston, Mass. : Irwin / McGraw-Hill Co., c2000Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 MAR] (19).
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Fundamentals of marketing / Miller and Layton.

by Miller, Kenneth E | Etzel, Michael J | Layton, R. A. (Roger Alexander), 1934- | Stanton, William J.

Edition: 4th editionPublisher: Sydney : McGraw-Hill Book Co. Australia, 2000Copyright date: ©2000Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 MIL] (12).
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Designing and managing the supply chain : concepts, strategies, and case studies / David Simchi-Levi, Philip Kaminsky, Edith Simchi-Levi

by Simchi-Levi, David | Kaminsky, Philip [(j.a.)] | Simchi-Levi, Edith [(j.a.)].

Edition: Int. ed.Publisher: Boston, Mass. : Singapore : Irwin/McGraw-Hill ; McGraw-Hill Book Co., c2000Availability: Items available for loan: Taylor's Library-TU [Call number: 658.5 SIM] (6).
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Marketing : concepts and strategies / William M. Pride, O.C. Ferrell

by Pride, William M, 1942- | Ferrell, O. C.

Edition: Library ed., 2000 e[d].Publisher: Boston : Houghton Mifflin, c2000Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 PRI] (1).
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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch

by Belch, George E | Belch, Michael A [(j.a.)].

Edition: 5th ed., Int ed.Publisher: Boston, Mass : Irwin/McGraw-Hill, c2001Availability: Items available for loan: Taylor's Library-TU [Call number: 659.1 BEL] (1).
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Marketing research : an applied orientation / Naresh K. Malhotra

by Malhotra, Naresh K.

Edition: 3rd ed.Publisher: Upper Saddle River, N.J. : Prentice Hall, c1999Availability: Items available for loan: Taylor's Library-TU [Call number: 658.83 MAL] (3).
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Marketing research : an applied approach / Naresh Malhotra, David Birks

by Malhotra, Naresh K | Birks, David F.

Edition: European ed.Publisher: Harlow, England : Financial Times Prentice Hall : Pearson Education, 2000Availability: Items available for loan: Taylor's Library-TU [Call number: 658.83 MAL] (1), TC External Storage [Call number: 658.83 MAL] (1).
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Contemporary marketing 2005 / Louis E. Boone, David L. Kurtz.

by Boone, Louis E | Kurtz, David L [(j.a)].

Publisher: Mason, OH : Thomson/South-Western, c2005Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 BOO] (6).
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Principles of marketing / Philip Kotler, Gary Armstrong

by Kotler, Philip | Armstrong, Gary (Gary M.).

Edition: 9th ed., Int. ed.Publisher: Upper Saddle River, N.J. : Prentice Hall International, c2001Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 KOT] (8).
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