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Services marketing : concepts, strategies, & cases / K. Douglas Hoffman, Professor of Marketing & University Distinguised Teaching Scholar, Colorado State University, John E.G. Bateson, Visiting Professor of Management, Cass Business School, City University, London.
by Hoffman, K. Douglas [author.] | Bateson, John E. G [author.]. Edition: Fifth edition.Publisher: Boston, Massachusetts : Cengage Learning, [2017]Copyright date: ©2017Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8]
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Big data analysis using machine learning for social scientists and criminologists / by Juyoung Song, T'ae-min Song.
by Song, Juyoung [author.] | Song, T'ae-min [author.]. Publisher: Newcastle upon Tyne, England : Cambridge Scholars Publishing, 2019Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 006.312]
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Social network based big data analysis and applications / Mehmet Kaya [and three others], editors.
by Kaya, Mehmet [editor.]. Publisher: [Cham, Switzerland] : Springer, [2018]Copyright date: ©2018Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 302.30285]
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Case studies in strategic management : how executive input enables students' development / Gunther Friedl, Andreas Biagosch, editors.
by Friedl, Gunther [editor.] | Biagosch, Andreas [editor.]. Publisher: Cham, Switzerland : Springer, [2019]Copyright date: ©2019Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.4012]
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The everyday ayurveda guide to self-care : rhythms, routines, and home remedies for natural healing / Kate O'Donnell.
by O'Donnell, Kate | Brostrom, Cara. Publisher: Boston, Massachusetts : Shambhala, 2020Copyright date: ©2020Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 615.5/38]
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Effective project management / Robert K. Wysocki, Robert Beck, Jr., David B. Crane
by Wysocki, Robert K | Beck, Robert | Crane, David B. Edition: Second editionPublisher: New York : Wiley, ©2000Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.4/04]
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Heritage tourism destinations : preservation, communication and development / [edited by] Maria D. Alvarez, Frank M. Go, Atila Yuksel.
by Alvarez, Maria D. (Maria Dolores) [editor.] | Go, Frank M [editor.] | Yuksel, Atila [editor.]. Publisher: CABI, 2016Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 338.4/791]
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Innovation strategies in the food industry : tools for implementation / edited by Charis M. Galanakis.
by Galanakis, Charis M [editor.]. Publisher: London, UK : Academic Press is an imprint of Elsevier, 2016Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 664]
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Food and media : practices, distinctions and heterotopias / edited by Jonatan Leer, Karen Klitgaard Povlsen.
by Leer, Jonatan [editor,, author.] | Povlsen, Karen Klitgaard [editor,, author.]. Publisher: Abingdon, Oxon ; New York : Routledge, 2016Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 394.1/2]
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Media and food industries : the new politics of food / Michelle Phillipov.
by Phillipov, Michelle [author.]. Publisher: Cham, Switzerland : Palgrave Macmillan, [2017]Copyright date: ©2017Other title: New politics of food.Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 394.1/2]
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Tourist destination management : instruments, products, and case studies / Nazmi Kozak.
by Kozak, Nazmi [editor.]. Publisher: Cham, Switzerland : Palgrave Macmillan, [2019]Copyright date: ©2019Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 910.68]
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Building consumer-brand relationship in luxury brand management / Paula Rodrigues, Lusíada University of Porto, Portugal and Ana Pinto Borges, Instituto Superior de Adminstracăo e Gestăo, Portugal.
by Rodrigues, Paula Cristina Lopes, 1970- [author.] | Borges, Ana Pinto, 1980- [author.]. Publisher: Hershey : IGI Global, 2020Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8/27]
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The customer of the future : 10 guiding principles for winning tomorrow's business / Blake Morgan.
by Morgan, Blake (Marketing researcher) [author.]. Publisher: Nashville : HarperCollins Leadership, 2019Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.812]
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Leadership, management, and adoption techniques for digital service innovation / [edited] Kamaljeet Sandhu.
by Sandhu, Kamaljeet, 1970- [editor.]. Publisher: Hershey, PA : Business Science Reference, [2020]Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658/.05]
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Co-creating brands brand management from a co-creative perspective / Nicholas Ind, Holger Schmidt.
by Ind, Nicholas [author.] | Schmidt, Holger [author.]. Publisher: London : Bloomsbury Business, 2019Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.827]
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Strategic marketing management : planning, implementation, and control / Caroline Piper.
by Piper, Caroline [author.]. Publisher: New Orleans, LA, US : Wpa, White Press Academic, [2018]Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8]
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Behavioral economics for tourism [electronic resource] : perspectives on business and police in the travel industry / Milena S. Nikolova.
by Nikolova, Milena S. Publisher: London : Academic Press, [2021]Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 338.4791]
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The Routledge handbook of tourism and sustainability / edited by Stefan Gössling, C. Michael Hall and Daniel Scott.
by Gössling, Stefan [editor of compilation.] | Hall, Colin Michael, 1961- [editor of compilation.] | Scott, Daniel, 1969- [editor of compilation.]. Publisher: Abingdon, Oxon ; New York, NY : Routledge, 2015Other title: Handbook of tourism and sustainability.Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 910.68/4]
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International handbook on the economics of tourism / edited by Larry Dwyer, Peter Forsyth.
by Dwyer, Larry [editor.] | Forsyth, P. (Peter) [editor.]. Publisher: Cheltenham, UK ; Northampton, MA : E. Elgar, ©2006Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 338.4/791]
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Food media [electronic resource] : celebrity chefs and the politics of everyday interference / Signe Rouseau.
by Rousseau, Signe, 1975-. Edition: English ed.Publisher: London ; New York : Berg, 2012Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 641.5092/2]
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