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R for marketing research and analytics / Chris Chapman and Elea McDonnell Feit.
by Chapman, Chris [author.] | Feit, Elea McDonnell [author.]. Edition: Second edition.Publisher: Cham : Springer, 2019Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 005.133]
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Hands-on data science for marketing : improve your marketing strategies with machine learning using Python and R / Yoon Hyup Hwang.
by Hwang, Yoon Hyup [author.]. Publisher: Birmingham, UK : Packt Publishing, 2019Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.834]
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Machine learning with R : expert techniques for predictive modeling / Brett Lantz.
by Lantz, Brett [author.]. Edition: Third edition.Publisher: Birmingham, UK : Packt Publishing , [2019]Copyright date: ©2019Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 519.502855133]
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Hands-on machine learning with R / Brad Boehmke, Brandon M Greenwell.
by Boehmke, Brad [author.] | Greenwell, Brandon M [author.]. Publisher: Boca Raton, FL : CRC Press, [2020]Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 006.3/1]
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Python for marketing research and analytics / Jason S. Schwarz, Chris Chapman, Elea McDonnell Feit.
by Schwarz, Jason S [author.] | Chapman, Chris [author.] | Feit, Elea McDonnell [author.]. Publisher: Cham, Switzerland : Springer, [2020]Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.830285]
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Product design and development / Karl T. Ulrich, University of Pennsylvania, Steven D. Eppinger, Massachusetts Institute of Technology, Maria C. Yang, Massachusetts Institute of Technology.
by Ulrich, Karl T [author.] | Eppinger, Steven D [author.] | Yang, Maria C [author.]. Edition: Seventh edition.Publisher: New York, NY : McGraw-Hill Education, [2020]Copyright date: ©2020Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.5/752]
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Machine learning with R, the tidyverse, and mlr / cHefin I. Rhys.
by Rhys, Hefin, I [author.] | Safari, an O'Reilly Media Company. Edition: 1st edition.Publisher: Shelter Island, NY : Manning publications, [2020]Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 006.31]
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Principles of statistics / M. G. Bulmer.
by Bulmer, M. G [author.]. Publisher: New York : Dover Publications, [2012]Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 519.5]
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Investments / Zvi Bodie, Alex Kane and Alan Marcus.
by Bodie, Zvi [author.] | Kane, Alex, 1942- [author.] | Marcus, Alan J [author.]. Edition: Tenth, Global edition.Publisher: London : McGraw-Hill, 2014Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 332.6]
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Essentials of marketing analytics / Joseph Hair, Dana E. Harrison, Haya Ajjan.
by Hair, Joseph F., Jr, 1944- [author.] | Harrison, Dana E [author.] | Ajjan, Haya [author.]. Edition: International student edition.Publisher: New York : McGraw-Hill, 2021Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8/3]
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Focus on personal finance : an active approach to help you achieve financial literacy / Jack R. Kapoor, Les R. Dlabay, Robert J. Hughes, Melissa M. Hart.
by Kapoor, Jack R, 1937- [author.] | Dlabay, Les R [author.] | Hughes, Robert James, 1946- [author.] | Hart, Melissa M [author.]. Edition: Sixth edition.Publisher: New York, NY : McGraw-Hill Education, [2019]Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 332.024]
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Official google cloud certified professional data engineer study guide / Dan Sullivan.
by Sullivan, Dan, 1962- [author.]. Publisher: Indianapolis : Sybex, 2020Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 005.4/476]
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Biotechnology / David P. Clark, Nanette J. Pazdernik.
by Clark, David P [author.] | Pazdernik, Nanette Jean [author.]. Edition: Second edition.Publisher: London, UK : Academic Cell Press, [2015]Copyright date: ©2016Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 660.6]
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Communication in the workplace / Baden Eunson.
by Eunson, Baden [author.]. Publisher: Milton, Queensland : Wiley, 2007Copyright date: ©2007Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.45]
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Food safety management programs : applications, best practices, and compliance / Debby L. Newslow.
by Newslow, Debby L. Publisher: Boca Raton, Florida : CRC Press, 2014Copyright date: ©2014Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 363.19/26]
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Advertising media planning : a brand management approach / Larry D. Kelley, Donald W. Jugenheimer and Kim Bartel Sheehan.
by Kelley, Larry D, 1955- [author.] | Jugenheimer, Donald W [author.] | Sheehan, Kim Bartel [author.]. Edition: Fourth edition.Publisher: New York, New York ; London, [England] : Routledge, 2015Copyright date: ©2015Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 659.1/11]
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Work experience, placements and internships / Steve Rook.
by Rook, Steve [author.]. Publisher: London, [England] ; New York, New York : Macmillan Education : Palgrave, 2016Copyright date: ℗2016Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 370.113]
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Digital transformation in journalism and news media : media management, media convergence and globalization / Mike Friedrichsen, Yahya Kamalipour, editors.
by Friedrichsen, Mike [editor.] | Kamalipour, Yahya [editor.]. Publisher: Cham, Switzerland : Springer, 2017Copyright date: ©2017Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 650]
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State of the art in digital media and applications / Rae Earnshaw.
by Earnshaw, Rae [author.]. Publisher: Cham, Switzerland : Springer, 2017Copyright date: ©2017Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 005.437]
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Hotel accommodation management / edited by Roy C Wood.
by Wood, Roy C, 1959- [editor.]. Publisher: London, [England] ; New York, New York : Routledge, 2018Copyright date: ©2018Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 647.94068]
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